China Construction Machinery Business Network: Sany He Faliang won the 8th "Outstanding Marketing General Manager Award"

Source: China Construction Machinery Business Network

On May 13, 2011, the 8th China Marketing Forum and the Golden Tripod Award Ceremony of China's Outstanding Marketers opened in Beijing, and He Faliang, the marketing general manager of Sany Group, won the "Outstanding Marketing General Manager Award" and became the first award-winning marketing general manager in the construction machinery industry.
According to the reporter of China Construction Machinery Business Network, Sany Group's brand building and marketing innovation is undoubtedly a benchmark in China's heavy industry industry, and this is indispensable to the strategy of Mr. He Faliang, general manager of marketing of Sany Group. In 2010, the total area of Sany booth reached 2,600 square meters, indoor and outdoor three-layer structure, up to 12.8 meters on the outdoor visiting corridor, the audience gathered; in 2011, Sany Group made a grand appearance at the Las Vegas Construction Machinery Exhibition, and "Sany Red" has become a beautiful scenery at the Construction Machinery Exhibition. In addition, participating in the mining disaster in Chile and the rescue of the Fukushima nuclear power plant in Japan is an effective proof of Sany's demonstration of China's manufacturing strength. In addition, Mr. Ho Fa Leung's "Factor Analysis" sales forecasting model and NPS-based customer satisfaction model provide a strong basis for the Group's business decisions.
Since this spring, the construction machinery industry marketing war "gunsmoke everywhere", the main means of competition for enterprises to win is no longer the simple products and services themselves, but also include a good brand image. Sany Group has established a good reputation and corporate brand among users with a series of brand marketing activities, and has brought the proud results of excavator sales all the way, as the marketing authority P Doyle explained: "The brand is an intangible asset created by a protective badge." ”