People's Daily Online: Monthly sales * exceeded 10 million, and Sany Brazil's leapfrog development accelerated again

Source: People's Daily Online-Hunan Channel Reporter: Cao Chang Liang Zhanye

People's Daily Online, Changsha, June 20 (Reporter Cao Chang, Liang Zhanye) Recently, Sany Brazil came with good news, and the monthly sales in May exceeded 10 million US dollars for the first time. It is said that this is a year after the start of the preparation for the construction of the Brazilian Industrial Park in March last year, the company has completed the construction and realization of the first phase of the production roomTruck cranesAfter the localized production of excavators, it has made another achievement in the development of the international market.

According to public information, in 2009, Sany Brazil's sales were only more than 4 million US dollars; In 2010, it was close to $30 million. and then to the current monthly 10 million US dollars, "the most important reason for the leapfrog development of sales is localized manufacturing and service, as well as a perfect agent system." Yuan Jinhua, chairman of Sany Brazil, said.

It is reported that more than 80% of the local employees in the Sany Brazil Industrial Park has achieved mass production of excavators and cranes and other products, while the trial production of other products has also been in full swing, concrete machinery and road machinery will also be put into production at the end of the year, and the products will radiate the entire South American market in the future. "For example, the same grader, Chinese use to build roads, Americans use to shovel snow, Brazilians use to carry out agricultural production, different countries and regions have different performance requirements for the same product." President of Sany Heavy Industry said to Wenbo. The commissioning of overseas bases is conducive to solving the problem of localization of products and services, and at the same time greatly reducing the cost of logistics and procurement.

In November last year, Sany Brazil signed a cooperative agency agreement with 9 excavators, rollers, graders and 2 crane agents, which means that the construction of the marketing network is basically completed. "For local agents, we regularly carry out agent sales staff training, improve agent sales policies, and at the same time introduce agent incentive policies, and also provide opportunities for large customers to visit China." Yuan Jinhua said that these targeted measures have made Sany's brand awareness in Brazil steadily increase and provide a good channel guarantee for sales.

It is understood that Brazil will hold the World Cup in 2014 and the Olympic Games in 2016, especially the Brazilian government's "accelerated growth plan" to provide huge market opportunities for the Brazilian construction machinery market. Sany expects annual sales in Brazil to reach US$500 million within five years and US$2 billion within 10 years.

"Based on the current sales situation, this figure is expected to double." Yuan Jinhua is full of confidence.