HC Network: Trinity: Culture Creates Dreams to Record a Special Festival

Source: HC Construction Machinery Network

"March 1 is the holiday of all Sany people, and Sany employees can have a holiday on March 1, and if they work overtime, they can receive 3 times their salary." An employee of Sany Group said happily. Trinity Group has a festival of their own.

Sany has become a Fortune 500 company for more than ten years, and the way to business success has become a classic case in many management courses. Sany's achievements and honors are the envy of many companies in the industry. Many old users in the industry said, "Now many companies are learning from Sany's practice, but what can they learn?" It is necessary to learn the style of doing things of Sany people and the corporate culture of Sany people. Many employees of Sany said that "Sany is very exercised, and our employees are different from others." "What is the magic of Sany's corporate culture?

The spirit of Trinity - self-improvement, industry to serve the country

As we all know, Sany Group was not favored by the industry at the beginning of the excavator division. At that time, the excavator industry was the world of foreign brands, and Chinese had no confidence in making excavators. "At that time, it was not easy to produce and build an excavator." Liang Linhe, chairman of Sany Heavy Machinery, said, "Surrounded by many excavator manufacturers, it is difficult for Sany to buy a part. "It is difficult to do mass production of excavators. According to some data, in 2004, Sany excavator did not have any sales revenue. The company is also in a dilemma of tight funds due to huge R&D investment in the early stage. In order to solve the problem of shortage of spare parts, the leaders of Sany decided to establish their own parts factory despite the shortage of funds. Liang Linhe said: "We just want to make the excavator plate bigger and stronger. "Sany Group's unremitting efforts in the excavator industry have driven the development of the entire industry. Domestic construction machinery giants have joined the camp of manufacturing excavators. The hard work paid off, and Sany's efforts were rewarded abundantly. On January 6, 2012, the annual sales data of China's excavator industry in 2011 was released, and the annual sales of Sany excavators ranked in the industry. This is the first time that major foreign brands have been entrenched in China's excavator market for more than 20 years, and China's domestic brands have broken through the encirclement to obtain *5656, and it is also the *5661 achievement achieved by domestic brands, which has completely subverted the pattern of foreign brands dominating China's excavator market. Sany uses its own practical actions to guide the industry, so that Chinese brands in the construction machinery industry straightened their waists. The development of Sany Heavy Machinery is just a microcosm of the development of Sany Group. Beijing Sany pile machine, SanyTruck cranesThe development process of each subsidiary of Sany is a miracle of the industry. Sany Group's great contribution to China's construction machinery industry will go down in history. Not only that, the style of Sany employees is also recognized by the industry, and "doing things in a hurry" is the impression of Sany employees in the industry. As everyone knows, "the pursuit of the most is the most fast" is Sany's corporate style.

Trinity style - slow as hatred, the pursuit of * more

Sany Heavy Industry has raised the word "slow" to the height of hatred, and Chinese enterprises can so clearly classify the word "slow" to the enemy camp, Sany can be described as unique. "Slow as hatred, the pursuit of the most Yue." It cannot but be said that it is the magic weapon of the triad. In a fiercely competitive market, efficiency is too important for businesses. Opportunity is wealth, and time itself is money. Efficiency will become the fatal factor in the development of enterprises. If an enterprise wants to be fast, it must establish a set of enterprise structures in which all kinds of resources are running quickly and responding quickly, and there is no room for any delay and stagnation. From the beginning of its establishment, Sany has aimed at pursuing high efficiency, so it has done better than the enterprises that started at the same time. In 2007, there are still many enterprises in the construction machinery industry, and the price war caused by homogeneous competition is extremely fierce, and everyone is facing "growing pains". Although there are 7 Chinese companies in the world's top 50 construction machinery, such as XCMG, Zoomlion and Sany, the total sales are about 65 billion yuan, accounting for only 6.5% of the total sales of the world's top 50. It is the desire of all Chinese construction machinery enterprises to get rid of the pressure of low-level competition and get out of the dilemma of low profits. Sany's strategy to deal with this competitive situation is very similar to Huawei's in the communications equipment industry: it gives full play to the speed and efficiency advantages of private enterprises, vigorously innovates and expands new businesses, and at the same time relies on cost advantages and product quality to dig in the vast international market. Four years later, Sany entered the world's top 500, and Liang Wengen, president of Sany, became the richest man in China, and Sany was undoubtedly the winner.

Sany Group's current pace of expansion has not stopped, "Human beings are great because of dreams, money is only tempting, and careers can be cohesive." "Sany has emerged on the international stage, and Sany's international dream is eye-catching.