Securities Daily: Sany Heavy Industry Xiang Wenbo: Suing Obama is not hype and show

Source: Securities Daily Reporter: Zhu Baochen Intern: Qiao Zhidong

"Any tree grows on the land, and if it leaves the land, it can't grow a towering tree. The foundation of the brand is integrity, which is the integrity of social moral values. At the 7th China Brand Festival, Sany Heavy Industry President Xiang Wenbo said. In an exclusive interview with this reporter after the meeting, he bluntly said, "The prosecution of US President Obama is not hype, nor is it a show, but I just hope that he can be treated fairly in the process of internationalization."

"Sany Heavy Industry wants to contribute a *5653 brand to China." Xiang Wenbo said. So, how to build Sany Heavy Industry into a "*5653 brand"? In this regard, Xiang Wenbo proposed that the product quality and excellent service of *Yue are the two major boosts for the "*5653 brand" to set sail.

"Some people say that 'quality changes the world' is very empty, but Sany Heavy Industry has used the product strategy of 'one of the best' to implement our high-quality brand positioning." Xiang Wenbo said, "In order to realize this dream, we're 'Sany people' have been working hard. ”

When it comes to the growth of national brands, Xiang Wenbo said that an important reason for the lack of *5653 brands in China is that the growth environment of China's national brands needs to be improved urgently. It is necessary to look at the problem of national brand building from the perspective of improving the development of the real economy, and the current profits of China's real economy are too weak, and the problem of product quality is prominent. In addition, Chinese companies also need to stick to the bottom line of ethics and pay attention to the needs of customers.

In the process of going global, many Chinese enterprises have chosen overseas mergers and acquisitions. But the road to these overseas mergers and acquisitions has not been easy. In this regard, Xiang Wenbo prescribed several prescriptions of his own: first, it is necessary to give priority to the strategic value of the merger and acquisition target, such as the company's brand, technology, service and management experience, rather than considering its financial value first, let alone political considerations.

"Many Chinese companies pay too much attention to the price of the target and ignore its value, and pay too much attention to the value of wealth and ignore the strategic value." Xiang Wenbo said.

Second, it is to talk less about integration and more about inclusion, because inclusion is more important than integration. In this regard, he took Sany Heavy Industry's acquisition of Putzmeister in Germany as an example.

"Sany Heavy Industry is hereConcrete machineryThe global sales scale is *5655, but there is still a large distance between our accumulation of brand influence, technical level, service support ability, brand and technical management level and 'elephant' (i.e., Putzmeister). Sany Heavy Industry's acquisition of 'Elephant' is precisely because of these 'strategic values'. Xiang Wenbo said.

In the process of internationalization, Chinese enterprises still have many challenges and obstacles.

"The rise of China is inevitably accompanied by the rise of Chinese enterprises, such as Huawei, ZTE, Sany Heavy Industry such as these 'going out' enterprises, but also can pose a competitive threat to foreign enterprises, often encounter many trade or non-trade barriers unfair treatment." Xiang Wenbo said frankly that Sany's use of the U.S. legal system to protect its rights and interests for the first time is a manifestation of the courage of Chinese companies to face the unfair treatment on the road to internationalization.

"Suing US President Barack Obama is not hype, it is not a show." Xiang Wenbo said bluntly. He said that for this lawsuit, first of all, the process is more important than the result, the attitude is more important than the result, and the dignity is more important than the money. "Prosecuting the president is not a trivial matter, nor is it a very complicated matter, as long as it is done in accordance with the law, it will be respected."

"We hope that we can be treated fairly in the process of internationalization, and at least this lawsuit can provide a reference for Chinese companies." Xiang Wenbo*.