No. * Construction Machinery Network: Xiang Wenbo: Explain the dignity of the brand and its value

Source: *A construction machinery network

On August 8, the opening ceremony of the 7th China Brand Festival was held at the Beijing International Hotel, with more than 100 people attending the meeting, including Zhang Yi, Deputy Secretary-General of the China Chamber of International Commerce, Ai Feng, Chairman of the Brand China Industry Alliance, brand users, media leaders, and media representatives.

The picture shows the president of Sany Heavy Industry speaking to Wenbo

The following is the full text of Xiang Wenbo's speech:

Distinguished Chairman Ai, distinguished leaders, distinguished guests, good morning!

First of all, I would like to thank the organizing committee of this event for inviting me to this event, and I would also like to thank the China Brand Alliance for its long-term care and support to Sany. I was flattered to see our picture on the table card this time. At the same time, on behalf of Chinese enterprises, I would like to thank the China Brand Alliance for its long-term hard work in building China's national independent brands. I have 20 minutes to speak, and my theme is dreams, dignity.

Just now the host asked what Sany's dream is? He asked me to use four words, and I used six words, which is called quality to change the world. How do you interpret this sentence? We explain it this way, that is, to change the image of China's product quality industry in the world with high-quality products and services, and to contribute a *5653 brand to the Chinese nation. According to Chairman Ai's speech, it is to contribute our "positive energy" to the realization of the "Chinese Dream".

In order to realize this dream, we have been working hard. First of all, in the middle of our business process, we have been insisting on our own value, our chairman has a sentence, he said that Sany has succeeded, is the success of sticking to values. What does it mean to stick to values? My understanding is that in the middle of the development process of Sany, several of our students took tens of thousands of yuan to start a business, and we successfully took advantage of the major historical opportunity of China's reform and opening up, a once-in-a-lifetime development opportunity. However, we did not take advantage of the tricks, did not cheat, in order to realize this dream, we have not given up the pursuit of product quality. We talk about dignity, the dignity of the enterprise first talks about the quality of the product, so our culture of Sany is called quality to change the world, which is the meaning, that is, the pursuit of extremely high product quality. In order to realize this dream, we have long paid great attention to independent innovation, which has guided the progress and development of the entire construction machinery industry.

We Sany Heavy Industry is China's * 5656 enterprises producing concrete machinery with independent intellectual property rights, today we have become the world's first-class concrete machinery enterprises, and we occupy a relatively leading position in the Chinese market. We are China*5656 enterprises that produce cranes over 300 tons, today we are able to produce the world's *5655 cranes, and we in China are *5656 companiesRotary drilling rigsWe are China's *5656 excavators to achieve a market share of 5656 in China.

In order to realize this dream, we at Sany have been focusing on customer needs for a long time and creating service standards in the industry. China Association for Quality China Product Quality Survey: We obtained eight*5656. We can say that we have created a new service standard in the industry. In order to realize this dream, we Sany also bravely seized the opportunity to create its own brand, the earthquake in Japan caused a secondary disaster, that is, the nuclear power plant leakage crisis, we responded to the Japanese government's request, provided a 62-meter pump truck for free, won the world's praise for China.

In order to realize this dream, we are bravely facing various challenges. I want to be happy to tell you that this incident can be said to have achieved the results we expected, first of all, in the history of the United States, the law of the United States is case law, because there has not been before, so whether the law can try this case is *5656 steps of our law, *5656 steps we have won. * Recently, a competitor in the United States, named Towak, sued us in the United States for our infringement of intellectual property rights, and the U.S. Department of Commerce conducted an investigation, which is a clear suppression of Chinese brands. Because we already enjoy a high market share in the United States, the market share has reached 8%, and we have formed a strong challenge to local brands in the United States, and our products are very popular with American customers. So, in the process, the U.S. government has taken some actions, and I think its intent is very obvious, which is to prevent Chinese products from entering the U.S. market. At this time, we have taken up the legal armament, and we believe that we will be able to win this lawsuit and win the dignity of Chinese brands.

Today's topic is about brands, the care and support of our Chinese brands, and our business knows very well that despite the fact that our economy is the second in the world, there is a lack of influential brands. I believe that the construction of Chinese brands is not simply enterprise competition, but more of a competition of the whole society. I think China lacks *5653 brand, first of all, I think the growth environment of China's national brands needs to be improved urgently, just now Chairman Ai talked about "positive energy", "Chinese dream", I listened to it very encouraged. I think Mr. Ai is a very thoughtful, wise elder, a scholar. He has a lot of ideas that are worth considering.

What is the growth environment of a brand? First of all, I think it is very important to be the environment in which the moral values of the Chinese society are generally raised. Any tree grows on the land, and if it leaves the land, it can't grow a big tree. We believe that the foundation of the brand is integrity, which is the integrity of the moral value of a society. Second, there should be greater tolerance for brands, which I think is lacking in Chinese society, and sometimes even inexplicable. Something happened to France and Germany, and how they treated this matter is the result of social development. In addition, we need to improve the development of the real economy, which is too difficult and the profits of the real economy are too thin. We must pay close attention to product quality, pay close attention to the bottom line of our world ethics, and pay attention to the needs of customers. Thank you!