China Broadcasting Network: Interview with Liang Wengen, Chairman of Sany Heavy Industry

Source: China Broadcasting Network

CCTV Beijing, October 27 (Reporter Liu Le) "'Industry to serve the country' is a strong ambition and dream engraved in the genes of several generations of Chinese entrepreneurs. Liang Wengen, chairman of Sany Heavy Industry, was particularly excited and excited when he talked about his entrepreneurial dream at the beginning.
27 years ago, the tide of reform and opening up awakened the passion flowing in Liang Wengen's blood, driving him to resolutely give up the "iron rice bowl" and go to the sea to start a business with three like-minded partners.
"Our idea at that time was to integrate our personal destiny into the development of the country, not to waste our youth, and to live up to this great era." Liang Wengen told reporters that Sany's entrepreneurial team has never been a simple community of interests, but a "dream team" and spiritual community under the guidance of the great mission of "serving the country by industry". It is precisely because of this common sentiment and pursuit that from entrepreneurship to its own assets of 30 billion yuan and market value of 56611500 billion, Sany's entrepreneurial shareholders basically did not reduce their holdings and did not give themselves dividends, and no one coveted enjoyment, withdrew capital and jumped ship, no one had personal savings abroad, and no one's children immigrated overseas.
When he borrowed money to set up Lianyuan Special Welding Materials Factory, which was nicknamed "commissary" by others, Liang Wengen defined the industry as "creating a first-class enterprise and creating first-class talents", and made it into a slogan and hung it at the door of the factory. In the Spring Festival of 1989, the then secretary of the Hunan Provincial Party Committee of the Communist Party of China inspected Lianyuan, and after seeing the slogan, he said: "I must make first-class contributions". "Two first-class" is thus perfected into "three first-class", this grand corporate vision, is the origin of the "Sany" brand.
 

Independent innovation, to explore the road to a strong national industry

In the 90s, with the gradual deepening of reform and opening up from south to north and from west to east, there was a climax of large-scale infrastructure construction in China, but looking around the construction sites, it basically became an "expo" for imported equipment. In fact, domestic brands are not absent, but due to the lack of technology and brand, Chinese-made products seem to be labeled as inferior quality as soon as they appear.
"A strong China cannot do without its own powerful equipment manufacturing industry!" In the face of the backward status quo of the industry, Liang Wengen gave up the special welding materials that had achieved an output value of hundreds of millions of yuan, tens of millions of profits, and a market share of 5656 at that time, and resolutely stepped into the construction machinery industry.
"Foreign technology is tightly sealed, and only by opening a bloody road, aiming at the world-class, and mastering the core technology of key equipment, can we change 'Made in China' to 'Created in China' and continue to catch up with the world's leading pace." Liang Wengen told reporters that Sany almost started from scratch and embarked on a painstaking process of independent innovation.
In order to overcome the problem of the tow pump, for more than a year, Liang Wengen and Yi Xiaogang, the chief engineer of Sany, slept in the shed every day, thinking about the trailer pump wholeheartedly. Once Yi Xiaogang boldly designed a valve that can rotate 180 degrees, but was unanimously opposed by the workers to the workshop director: foreigners use pipes, and customers have no opinions, why should they change it?
At that time, Liang Wengen also had contradictions and hesitations, but after communicating with Yi Xiaogang, he still told everyone: "Whether we believe in science or foreigners, we can try first." In the end, a hydraulic manifold with a completely different working principle from the original product was designed, and Sany was born with 5656 core patents.
It is precisely because of this patent that when Sany's product research institute discusses technical issues, there are two sentences that cannot be said: one is "foreign countries do this, we also do it"; The other is "We haven't done it abroad, and we can't do it." With this tenacity, Sany not only overcame the problem of towing pumps, but also took the lead in the industry to realize the self-made pump truck boom, and from the 66-meter pump truck, it has long held the world record of the longest pump truck boom, and the construction of concrete pumping technology and R&D innovation platform has won the National Science and Technology Progress Award. In less than 10 years, Sany has gained more than 50% of the market share of China's concrete machinery market, and has driven domestic brands to obtain a total of more than 90% of the market share.
In addition, China's *5,656 37-meter pump trucks with independent intellectual property rights, the world's *long 86-meter pump trucks, Asia's *5,656 thousand-ton all-terrain cranes, and the world's *5,600-ton crawler cranes with a global weight of *5,655 have been continuously created in the wisdom and sweat of Sany people.
Sany is determined to "use extremely high-quality products and services to change the world image of China's inferior product quality", has been implanted in Sany's corporate culture, every Monday when doing morning exercises, Liang Wengen will raise the national flag with all employees, and solemnly swear: "quality changes the world!" Whether it is in the construction of the Three Gorges or in the construction of the "Bird's Nest", including the construction site of the "China * 5656 high" Shanghai Tower, which is currently under construction, there are Sany's figures. Especially after the Wenchuan earthquake in 2008, the Sany mechanized rescue team went deep into the earthquake-stricken area. When the affected people regarded Sany equipment as a savior, Sany employees truly felt the power of industry to serve the country.
Facts have proved that Sany chooses to catch up with the world's first-class strategy, providing enterprises with inexhaustible innovation power and profit sources. After years of hard work, Sany's concrete machinery has become the world's *5656, the excavation machinery has broken the foreign monopoly and become China's *5656, and other products such as piling machinery, crawler lifting machinery, and port machinery have also become domestic *5656 brands, and state-owned brands have become a reality to fully replace foreign brands. On the other hand, if there is no ideal of serving the country by industry and the belief of "pursuing first-class", Sany may still struggle to survive in low-end, low price and low gross profit.
Sany's import substitution action has also greatly boosted the confidence of the national manufacturing industry, injected new vitality into China's construction machinery industry, and promoted the vigorous development of the entire industry, and now, China's construction machinery industry has grown into one of the most competitive industries in the world.
 

Internationalization has made Sany leap to the top of the world

After entering the 21st century, with the leap of the country's comprehensive strength, the Sany entrepreneurial team deeply realized that in order to make Made in China become Created in China and to make Sany brand a world brand, it is necessary to go to the global market, compete with world-class companies on the same stage, and go overseas to "expand the territory".
In order to go abroad, Sany * had already cooperated with Deere Company of the United States and acted as an agent for some of its products, until 2001, when Sany's *5656 batches of products - hydraulic graders were exported to Morocco. Along with the export of products, Sansheng began to set up offices around the world.
In 2006, Sanyi began to acquire overseas land to build factories to build overseas R&D and manufacturing bases. The India factory is Sany's overseas *5656 production base, and then Sany has invested in the construction of R&D and manufacturing bases in the United States, Germany, Brazil and other places. The cumulative overseas investment exceeded 450 million US dollars.
In 2010, Sanyi began to implement the overseas base business division + overseas region system, and established six international regions, including Asia Pacific, Latin America, the Middle East, South Africa, North Africa, and Russia.
In 2012, Sany's first overseas sales exceeded 10 billion yuan for the first timeTruck cranesIt has become the most popular mainstream product in the Middle East. In the same year, Sany also successfully acquired Putzmeister, an internationally renowned enterprise in the concrete machinery industry, becoming the undisputed global *5656 in the field of concrete machinery manufacturing.
In the process of internationalization, Sany has also continuously received cooperation intentions from foreign companies, but Liang Wengen has always insisted on two points: joint ventures are OK, and Sany cannot lose its own brand and corporate control; Cooperation is possible, and Sany cannot lose the option to enter any industry.
When Sany concrete equipment just improved, an international construction machinery giant extended an olive branch to Sany and sent people to discuss cooperation with Sany, they proposed to provide advanced technology free of charge to help Sany develop in the field of concrete machinery and other fields, and at the same time required Sany to promise not to enter the excavator field led by them in the future.
"We refused without hesitation on the spot, because we know that the excavator is the world's largest sales of construction machinery products * 5655, and Sany must enter the field of excavators in the future if it wants to truly become a world-class construction machinery brand." Liang Wengen told reporters that just a few years after the end of the negotiations, Sanyi began to develop its own excavator, after 8 years, Sany's excavator jumped to the Chinese market * 5656, breaking the history of the top ten foreign brands monopolizing the Chinese excavator market in one fell swoop, and became a strong global competitor.
 

Promote "Made in China" to write a world legend

Sany's internationalization, from the beginning, is not a single output of products, but a systematic export of China's technology, service, culture and successful development model, for "Made in China" has won praise and dignity in the world.
In the 2010 Chile mine disaster rescue, Sany crawler crane was successfully selected by the local government and became the first Asian equipment to enter the rescue site. After the rescue, not only did the Chilean people and government express their gratitude to Sany and China, but also won the world's admiration for China.
After more than 20 years of development, Sany started from scratch and developed into an advanced equipment manufacturing enterprise with annual sales of more than 80 billion yuan, total profits and taxes of more than 10 billion yuan, and a market value of the top 500 listed companies in the world, with Sany's products in more than 100 countries around the world. Sany's acquisition of the German company Putzmeister has been hailed as a model of Sino-German corporate mergers and acquisitions, and Harvard University has also included Sany in their MBA case.
"There has never been a shortage of large enterprises in China, but it needs to cultivate a number of real *5653 enterprises." Now, Sany has become a silhouette for more and more foreigners to understand China, and a classic story for Chinese enterprises and Chinese to realize the "Chinese Dream". The ideal of serving the country by industry continues to promote Sany to make the equipment manufacturing industry bigger and stronger, and contribute a *5653 equipment manufacturing brand to the country and the nation, while also encouraging more Chinese enterprises to represent China to the world.
"In the age of globalization, the economy knows no borders, but businesses and entrepreneurs have their own nationality. I've been to many places around the world, and everywhere I go, the first thing people ask is not what your name is, but what country you're from. In all parts of the world, among all living beings, the motherland is our name, our codename, honor and dignity. Liang Wengen was very excited when he said this, he waved his hand vigorously, and said firmly and affectionately: "Sany people are willing to work with all enterprises that are determined to serve the country by industry, and dedicate loyalty, wisdom and blood to our great country!"