China Economic Net: Sany Heavy Industry: Determined to write the world legend of "Made in China".

Source: China Economic Net

After more than 30 years of reform and opening up, the scale of China's manufacturing industry has jumped to the world's *5656, and it is now on the eve of transformation and upgrading, and the national brand of "Made in China" is also facing an overall upgrade.
"Sany's mission is 'quality changes the world', which means that we want to use high-quality products and services to change the world image of 'Made in China' with poor quality." Liang Wengen, chairman of Sany Heavy Industry, often encourages Sany people in this way.
It is also adhering to this mission that Liang Wengen led the Sany entrepreneurial team to start from scratch in Lianyuan, Hunan Province, gradually develop and grow, and build Sany into China's *5655 and the world's largest construction machinery enterprise.

Explore the road to a strong national industry

Serving the country through industry is a powerful ambition and dream engraved in the genes of several generations of Chinese entrepreneurs. 27 years ago, the tide of reform and opening up awakened the passion flowing in Liang Wengen's blood, driving him to resolutely give up the "iron rice bowl", Liang Wengen and three like-minded partners went to the sea to start a business together.
When he borrowed money to set up Lianyuan Special Welding Materials Factory, which was nicknamed "commissary" by others, Liang Wengen defined the industry as "creating a first-class enterprise and creating first-class talents", and made it into a slogan and hung it at the door of the factory. In the Spring Festival of 1989, the then secretary of the Hunan Provincial Party Committee of the Communist Party of China inspected Lianyuan, and after seeing the slogan, he said: "I must make first-class contributions". "Two first-class" is thus perfected into "three first-class", this grand corporate vision, is the origin of the "Sany" brand.
In the 90s, with the gradual deepening of reform and opening up from south to north and from west to east, there was a climax of large-scale infrastructure construction in China, but looking around the construction sites, it basically became an "expo" for imported equipment. In fact, domestic brands are not absent, but due to the lack of technology and brand, Chinese-made products seem to be labeled as inferior quality as soon as they appear.
"A strong China cannot do without its own powerful equipment manufacturing industry!" In the face of the backward status quo of the industry, Liang Wengen gave up the special welding materials that had achieved an output value of hundreds of millions of yuan, tens of millions of profits, and a market share of 5656 at that time, and resolutely stepped into the construction machinery industry.
Foreign technology is tightly sealed, and only by opening a "blood road", aiming at the world's first-class, and mastering the core technology of key equipment, can the Chinese change "Made in China" to "Created in China" and constantly catch up with the world's leading pace.
Sany almost started from scratch and embarked on the arduous process of independent innovation. In order to overcome the problem of the tow pump, for more than a year, Liang Wengen and Yi Xiaogang, the chief engineer of Sany, slept in the shed every day, thinking about the trailer pump wholeheartedly. With this tenacity, Sany not only overcame the problem of trailer pumps, but also took the lead in the industry to realize the self-made pump truck boom, and from the 66-meter pump truck, it has long held the world record of the longest pump truck boom, and the construction of concrete pumping technology and R&D innovation platform has won the National Science and Technology Progress Award. In less than 10 years, Sany has gained more than 50% of the market share of China's concrete machinery market, and has driven domestic brands to obtain a total of more than 90% of the market share.
In addition, China's *5,656 37-meter pump trucks with independent intellectual property rights, the world's *long 86-meter pump trucks, Asia's *5,656 thousand-ton all-terrain cranes, and the world's *5,600-ton crawler cranes with a global weight of *5,655 have been continuously created in the wisdom and sweat of Sany people.
Looking back on the development of China's construction machinery industry, it is the process of exploring new technologies by the main body of enterprises. By solving various technical problems, Sany has successfully realized product import substitution, which has brought an average annual growth of 60% for 10 years and an average annual growth of more than 25% in the industry. By overcoming the difficulties of core component technology and advanced control technology, it has greatly improved the efficiency of equipment construction, reduced product costs and energy consumption, created great value for customers, and always maintained high profitability, and continuously reflected China's strength in the global market competition.
Whether it is in the construction of the Three Gorges or in the construction of the "Bird's Nest", including the construction site of the "China * 5656 high" Shanghai Tower, which is currently under construction, there is a figure of Sany. Especially after the Wenchuan earthquake in 2008, the Sany mechanized rescue team went deep into the earthquake-stricken area. When the affected people regarded Sany equipment as a savior, Sany employees truly felt the power of industry to serve the country.
Facts have proved that Sany chooses to catch up with the world's first-class strategy, providing enterprises with inexhaustible innovation power and profit sources. After years of hard work, Sany's concrete machinery has become the world's *5656, the excavation machinery has broken the foreign monopoly and become China's *5656, and other products such as piling machinery, crawler lifting machinery, and port machinery have also become domestic *5656 brands, and state-owned brands have become a reality to fully replace foreign brands. On the other hand, if there is no ideal of serving the country by industry and the belief of "pursuing first-class", Sany may still struggle to survive in low-end, low price and low gross profit.
Sany's import substitution action has also greatly boosted the confidence of the national manufacturing industry, injected new vitality into China's construction machinery industry, and promoted the vigorous development of the entire industry, and now, China's construction machinery industry has grown into one of the most competitive industries in the world.

Integrate into the broad stage of internationalization

The Sany entrepreneurial team deeply understands that in order to make Made in China become Created in China and to make Sany brand a world brand, it is necessary to go to the global market, compete with world-class companies on the same stage, and go overseas to "expand the territory".
In order to go abroad, Sany * had already cooperated with Deere Company of the United States and acted as an agent for some of its products, until 2001, when Sany's *5656 batches of products - hydraulic graders were exported to Morocco. Along with the export of products, Sansheng began to set up offices around the world.
Since 2006, Sany has successively invested in R&D and production bases in India, the United States, Brazil, Germany and other countries, with a cumulative overseas investment of more than 450 million US dollars. Since 2010, Sany has implemented the overseas base business department + overseas regional system, and established six international regions, including Asia Pacific, Latin America, the Middle East, South Africa, North Africa, and Russia.
In 2012, Sany's first overseas sales exceeded 10 billion yuan for the first timeTruck cranesIt has become the most popular mainstream product in the Middle East. In the same year, Sany also successfully acquired Putzmeister, an internationally renowned enterprise in the concrete machinery industry, becoming the undisputed global *5656 in the field of concrete machinery manufacturing.
In the process of internationalization, Sany has also continuously received cooperation intentions from foreign companies, but Liang Wengen has always insisted on two points: joint ventures are OK, and Sany cannot lose its own brand and corporate control; Cooperation is possible, and Sany cannot lose the option to enter any industry.
In fact, Sany's internationalization has not been a single export of products from the beginning, but a systematic export of China's technology, service, culture and successful development model, which has won praise and dignity for "Made in China" in the world.
In the 2010 Chile mine disaster rescue, Sany crawler crane was successfully selected by the local government and became the first Asian equipment to enter the rescue site. After the rescue, not only did the Chilean people and government express their gratitude to Sany and China, but also won the world's admiration for China.
After more than 20 years of development, Sany started from scratch and developed into an advanced equipment manufacturing enterprise with annual sales of more than 80 billion yuan, total profits and taxes of more than 10 billion yuan, and a market value of the top 500 listed companies in the world, with Sany's products in more than 100 countries around the world. Sany's acquisition of the German company Putzmeister has been hailed as a model of Sino-German corporate mergers and acquisitions, and Harvard University has also included Sany in their MBA case.
"There has never been a shortage of large enterprises in China, but it needs to cultivate a number of real *5653 enterprises." Now, Sany has become a silhouette for more and more foreigners to understand China, and a classic story for Chinese enterprises and Chinese to realize the "Chinese Dream". The ideal of serving the country by industry continues to promote Sany to make the equipment manufacturing industry bigger and stronger, and contribute a *5653 equipment manufacturing brand to the country and the nation, while also encouraging more Chinese enterprises to represent China to the world.
"In the age of globalization, the economy knows no borders, but businesses and entrepreneurs have their own nationality. I've been to many places around the world, and everywhere I go, the first thing people ask is not what your name is, but what country you're from. In all parts of the world, among all living beings, the motherland is our name, our codename, honor and dignity. Liang Wengen said.