iDoNews Column: Sany Heavy Industry's E-commerce Dream, the Transformation Tide of Traditional Enterprises is Coming?

Sany Heavy Industry Co., Ltd. is a construction machinery industry enterprise, and recently launched a theme activity called "Sany Gathering Cost-effective" on the official website. Although it is only a small step, the attitude of Sany Transformation and as an example of the industry has a huge impact. In the face of today's market industry status, traditional enterprises have been besieged by e-commerce and have put them on the verge of embarrassment. In the end, how to transform and how to transform will make the enterprise affect the whole body. Traditional enterprises must have a conservative mentality in their thinking, and they have used the old routine and cautious methods to do transformation. For example, opening an online store, making a WeChat public account, or recruiting some people to operate the company's Weibo and so on. Perhaps Sany's move can make traditional enterprises reflect on the transformation of e-commerce, and how to transform in order to make the transformation of enterprises with little risk and success.

The theme store launched by the homepage of Sany Group can be described as a year-round promotion, using the Internet e-commerce model, Sany has made a breakthrough in the construction machinery industry. Combined with the promotion advantages of the Internet, new marketing concepts and thinking have been added to it, and a transformation path acceptable to traditional enterprises has been created. Sany has not only built its own e-commerce platform to realize the online link from B to C, but also saved intermediate costs for users and improved the purchase experience. As a heavyweight machinery company, this is undoubtedly at the forefront of the industry, and at the same time has taken a good lead in the entire traditional industry. Those companies that have been watching but have not taken action will not only see the transformation trend of the Internet era, but also witness the changes of this era. Although not doing e-commerce will not necessarily die, compared with doing e-commerce, it will inevitably lack network channels, which is a loss for enterprises.

In the past 16 years, after experiencing the rapid development of the mobile Internet, the innovation of the O2O model, and the transformation of various Internet industries, it may usher in the transformation tide of traditional enterprises. A large number of practical e-commerce people have devoted themselves to the construction of the Internet in the industry. Some small and medium-sized sellers who use the Internet platform to realize their own value are often still waiting for those powerful traditional enterprises, who believe that even if the offline channel has shrunk, it is still the main channel of the enterprise. So, why not give online channels a try? Moreover, for the enterprise itself, the transformation of the Internet can be carried out in stages, and the transformation can help the enterprise bring the genes of the Internet through long-term transformation.

Sany Heavy Industry's e-commerce dream has begun, and the results of transformation will become increasingly prominent. The multi-year layout of traditional enterprises may be effective this year, so whether the advent of the transformation wave can give a shot in the arm for the weak Chinese economy depends on what stage these enterprises have come on the road to transformation.