Red Net: Xiang Wenbo: We are only one step away from the world's brand

 The aftermath of the starting gun for the reform of the side is still there. At the beginning of the "13th Five-Year Plan", de-capacity, de-inventory, de-leveraging, and making up for shortcomings have become important development propositions for Chinese manufacturing enterprises. As a leading domestic manufacturing enterprise, Sany Group's every move is particularly attention-grabbing.

Recently, Xiang Wenbo, President of Sany Heavy Industry, was interviewed by a reporter from Moment News, expounding the judgment of Sany's development situation and development strategy at the beginning of the "13th Five-Year Plan".

　　The construction machinery industry bottomed out and rebounded, and the new pattern is good for long-term development

With the rapid development of China's economy, China's construction machinery enterprises have also experienced a "golden age". Many companies have become legends in the industry during this period. During the "Twelfth Five-Year Plan" period, China's construction machinery enterprises continued to bottom out in market demand, overcapacity and other problems in the face of profitability continued to weaken.

"Since the industrial reform in Western countries, more than a dozen well-known construction machinery enterprises have been born. In the past ten years, China's excavator manufacturing enterprises have reached more than 100, as long as there are rich manufacturing enterprises have entered the construction machinery industry. This disorderly development and overheated competition have brought about superficial prosperity. In the long run, the exploration of major enterprises during the downward adjustment period is necessary and beneficial to the development of the industry and China's manufacturing industry. Xiang Wenbo said.

Xiang Wenbo believes that under the downward pressure of the economy, China's construction machinery industry has completed the survival of the fittest, reorganized the industry pattern, and the major leading enterprises have also digested the deep-seated hidden dangers accumulated during the rapid growth. In addition to the transformation and upgrading of leading enterprises and the further enhancement of market development and guidance capabilities, business operations and consumer consumption are more rational, and the new industry pattern after this round of survival of the fittest has begun to appear.

After experiencing the "reshuffle period" of the economic downturn, there are only more than 20 excavator manufacturers left in China. The market share of construction machinery giants represented by Sany Heavy Industry has further expanded. Sany Heavy Industry excavators have a domestic market share of more than 20%, compared to 12% in 2011.

Enterprises are ultimately sensitive to market changes. The beginning of the economic downturn, China's leading construction machinery enterprises have been trying to make up for the shortcomings of production capacity, and internal management has been continuously optimized.

During the period of rapid growth, Sany Heavy Industry once introduced 30,000 employees in one year, and the number of new employees accounted for half of the total number of employees. This astonishing speed of development has undoubtedly brought great challenges to enterprise management.

Today, Sany Heavy Industry has more than doubled its investment in process management compared with 2009, and its organizational structure has been transformed and its organizational efficiency has been significantly improved. "The per capita production efficiency is improving and upgrading, and has reached the historical level of *5661. The current production efficiency is applied in 2009, and we can make more than 1 billion yuan of profit. Xiang Wenbo is full of confidence in today's Sany management system.

In addition to process management, Sany Heavy Industry has advanced into many new areas, and the development of high-rise fire trucks and urban muck trucks has been favored by the market, and the overseas market has further expanded, among which the sales of overseas excavators have increased by 90% over the same period last year.

　　Sany is accelerating towards a shared and co-created economy

In the era of "Internet +", big companies such as Microsoft, Tencent, and 58 Group have established maker spaces in Changsha. As a local enterprise in Hunan, Sany Group announced to build an intelligent manufacturing industry ecosystem including Sany Maker Space - Sany Zhongzhi New Town.

The reporter learned from the Entrepreneurship Service Center of Changsha Economic Development Zone that Sany Maker Space has been awarded the "National Core Base of Small and Micro Enterprise Entrepreneurship and Innovation Demonstration City".

Xiang Wenbo said that Sany Maker Space is an integral part of Zhongzhi New Town, which will cultivate and incubate a number of enterprises with strong market competitiveness, and Sany Zhongzhi New City is the product of Sany Group's release of platform resources and towards the sharing economy. "In the 'Internet+' environment, co-creation and sharing is one of the development trends. Sany has the ability to build a platform for innovation and sharing. This platform will bring new investment and cooperation opportunities to Sany in the future, which is conducive to the overall competitiveness and brand building. More importantly, entrepreneurs and small and medium-sized enterprises can share our platform appeal and R&D and innovation capabilities. Xiang Wenbo said.

In the past two years, Sany has even begun to provide Chinese companies with overseas business resources. Sany Heavy Industry has organized enterprise groups to visit India, South Africa and other countries, and has been received and concerned by Indian Prime Minister Modi and other dignitaries. Sany Group also facilitated the "African Ambassador Hunan Tour" of 36 African countries to help local manufacturing enterprises in Hunan accelerate the docking of overseas markets.

　　The original intention of making first-class contributions remains unchanged

In 2012, Sany Group acquired the German company Putzmeister, realizing Sany's dominant position in the global concrete industry in one fell swoop.

"In the acquisition of Putzmeister, the Chile mining disaster, the earthquake rescue in Japan, and the prosecution of Obama, Sany's world brand influence is expanding. In addition to showing the strength of manufacturing, we continue to create a responsible national corporate image. Sany's platform and brand influence will help enterprises unleash greater economic and social benefits. Xiang Wenbo said.

"Create a first-class enterprise, create first-class talents, and make first-class contributions" is Sany's corporate vision, and Sany has been closely following the national development strategy.

By increasing investment in Southeast Asia and placing its Asia-Pacific headquarters in Singapore, Sany has further strengthened its ability to connect with the Maritime Silk Road. Sany Heavy Industry has also set up a Central Asia region, involving Pakistan and other Central Asian countries. Today, Sany has built an industrial park in Xinjiang, has factories in countries such as Turkey and Russia, and has manufacturing bases in Belgium, Germany and Spain, and has completed the strategic layout of the "Belt and Road".

"Over the years, we have taken 'quality changes the world' as our mission, and are committed to contributing a *5653 brand to the Chinese nation. Today, that goal is within reach. Xiang Wenbo said.