Guangming Daily: Sany Group: The future of innovation and transformation can be expected

At the just-concluded Rio Olympic Games, the world's attention was not only China's athletes, but also China's construction machinery manufacturing enterprises. Sany Group alone has received nearly half of the equipment orders on the construction site of the Olympic Village, which can be described as another winner in this Olympic Games.

"Sany GroupConcrete machineryNow it has become the world's * 5656 brand, which is equivalent to China in the construction machinery industry to get the "Olympic * brand". A few days ago, Xiang Wenbo, director of Sany Group and president of Sany Heavy Industry, said in an interview with this reporter that through continuous transformation and innovation, Sany Group has a promising future.

Sany Group is China's *5655 construction machinery manufacturer and the world's No. 1 construction machinery manufacturer. In recent years, China's construction machinery industry has ushered in a period of deep adjustment. Taking Sany Group as an example, in addition to the huge cost and inventory pressure caused by overcapacity in the industry, the company also has to face a sharp decline in profits, large-scale layoffs and the ensuing psychological gap between employees and fluctuations in people's hearts. "The business volume of concrete machinery, the core product, was once only one-tenth of the peak." Xiang Wenbo said.

This made Sany Group begin to reflect on its past and plan for the future with a firm transformation. In recent years, Sany Group has implemented an all-round internationalization strategy of "going global" through product exports, overseas factory construction, overseas mergers and acquisitions and joint ventures. With the implementation of the national "One Belt, One Road" strategy, the internationalization of Sany Group has ushered in new development opportunities. Liang Wengen, chairman of Sany Group, once said that Sany Group will seize this opportunity to combine with internationalization and promote medium and long-term international development.

At present, Sany Group has established a product sales network in more than 70 countries and regions around the world, and its products are exported to more than 100 countries and regions. In 2015, the sales revenue of overseas business exceeded 10 billion yuan, and the export volume ranked first in the industry. At the same time, Sany Group has completed the all-round layout of four manufacturing regions in the United States, Germany, India and Brazil and six sales regions in Asia Pacific, Latin America, South Africa, North Africa, the Middle East and Russia, and all overseas regions have achieved profitability.

In addition, relying on the strong R&D and manufacturing capabilities established by construction machinery, Sany's new business segments such as residential industrialization, military equipment, marine engineering equipment, and new energy technology have also risen steadily and become new profit growth points. In the field of new energy technology, Sany is already the largest wind power manufacturer in China with the most patented technologies.

Sany Group's excavator sales volume has maintained the Chinese market for six consecutive years*5656, and its profit since the beginning of this year has exceeded three times that of last year. "Through this round of adjustment, we have survived and benefited from it, profitability is recovering, competitiveness and internationalization are improving, and we have actually gotten rid of our over-dependence on the domestic market." Xiang Wenbo believes that the difficult period of industry adjustment has passed.

The driving force for transformation and upgrading lies in innovation as always. Today, Sany Group focuses on innovation on how to make its products better, more energy-efficient, more environmentally friendly and more efficient.

In July 2015, Sany Group entered the first batch of pilot demonstration projects of national intelligent manufacturing and became the first selected enterprise in the construction machinery industry. As a result, Sany Group has established a typical image of "a representative enterprise of discrete intelligent manufacturing" and "an enterprise that implements intelligent services by applying the Internet of Things at an early stage".

The No. 18 plant in Changsha Park of Sany Group has become a well-known model factory of intelligent manufacturing in China, which not only reflects the R&D strength of Sany Group's high intelligence, digitalization and 3D simulation, but also shows Sany's deep thinking on Industry 4.0 and intelligent manufacturing. Xiang Wenbo said: "Intelligent manufacturing is the trend of the times, in the future in the production process of products, we will try to put forward the initial plan of the product, and then incorporate customer opinions into the product design stage, so as to continuously improve and improve at the beginning of the design to form personalized products." ”