China Trinity! Won the first place again!

Recently, the results of the "2021 Changsha Top Ten Excellent Cases of External Communication" by the Propaganda Department of the Changsha Municipal Committee of the Communist Party of China were released, and the "Sany Excavator Global Sales Champion" became a phenomenal communication event case on the list, taking the lead and winning the first place.

And this story, Sany started from scratch and took nearly twenty years to write.

In the 90s of the last century, domestic excavators were struggling, and the dream of an excavator to serve the country broke ground in the hearts of Sany people. In 2003, Sany Heavy Machinery Co., Ltd. was established; In 2007, the sales volume of Sany excavators exceeded 1,600 units, crossing the "profit and loss life and death line"; In 2011, Sany completed the industry's pioneering achievement, with a market share of 12.3%, won the first Chinese sales championship, ending the monopoly of foreign brands, and in 2020, Sany finally ushered in the dream moment - selling 98,705 excavators, winning the global sales championship for the first time, and winning the world championship for the first time on behalf of Chinese excavator enterprises; The story continues, and in 2021, the sales volume of Sany excavators will exceed the 100,000 mark, once again ushering in a new milestone!

With the strong support of the Propaganda Department of the Hunan Provincial Party Committee, major party media, central media, industry experts, and KOL self-media have made efforts at the same time, digging deeply, taking Sany as a representative of "high-quality development", and through continuous innovation, the story of winning the world gold medal has been brought together, showing the world image of high-quality made in China.

Among them, #三一重工一年卖出98705台挖掘机#一度冲上微博热搜, the cumulative number of readings of related topics exceeded 140 million, achieving a phenomenal communication event.

In recent years, Sany has stood in the center of the world's construction machinery stage, and has continuously issued the strongest voice from Sany Manufacturing, Changsha Manufacturing, and Made in China, making Changsha's "Construction Machinery Capital" city card more and more dazzling.

In the 2020 Changsha External Communication Outstanding Case Selection, "Mountains and Mountains Do Not Meet, People and People Must Meet - Sany Mask Donation Case to Germany" was listed as one of the "Top Ten Shortlisted Cases", and in many Changsha external communication cases such as "Changsha Intelligent Manufacturing", "Scientific Resumption of Work" and "High-quality Development", Sany is the main force of urban reform and development and the protagonist of the city's image endorsement.

Today, focusing on the full implementation of the strategic positioning and mission of "three highs and four new" and the implementation of the strategy of "strengthening the provincial capital", Changsha is making great strides towards building a national important advanced manufacturing center.