Forging Elite, Leading 2024! Trinity launched these training → in the New Year

Promote action with knowledge, and promote knowledge with action. In order to build a marketing service team with strong thinking, solid skills, strong combat and strict discipline, and stand out in the market competition in 2024, various business divisions of Sany Group will carry out marketing service training before and after the Spring Festival.

Optimists always move forward

From January 24th to January 27th, Sany Heavy Machinery's 2024 Spring Festival Training and First Battle Mobilization Meeting of the Marketing System "Abide by the Original Intention and Build Dreams Together" was successfully held in Kunshan Industrial Park.

"Pessimists are always right, but optimists are always moving forward." Mr. Wang Zheng, general manager of Sany Heavy Machinery, said in his opening speech that although the entire industry has experienced many challenges in the past 23 years, it is still necessary to maintain confidence, practice skills, vigor spirit and passion in the new year.

During the four-day training, nearly 3,000 students from agents and Sany Heavy Machinery Factory conducted systematic exchanges and learning from multiple dimensions of market, brand, service and product through a combination of online + offline, public courses + class teaching, and internal senior engineers + external professional lecturers.

Understand the product, understand the market, understand the customer

In order to comprehensively improve the cognition and ability of agent employees, help all agents master the company's new products and new scenarios, and create an elite team that "understands products, markets and customers", Sany has launched the 2024 Spring Festival agent empowerment training, and a total of 322 agent employees have actively participated in the training.

In 2024, a total of 6 offline classes will be held in Chongqi Ningxiang Park during the Spring Festival agent empowerment training, covering marketing management, truck crane marketing, tower crane marketing, accessories management, crawler crane marketing, risk control creditor's rights, financial management and other professional fields.

Turn "pain points" into "bright spots"

On February 17, the 2024 Spring Festival Training Knowledge Contest of Sany Heavy Equipment Marketing Company was successfully held in Shenyang. In addition to the traditional speech competition, the knowledge contest also added the wheel must answer race and the racing competition, which fully tested the memory, agility, judgment and teamwork of the contestants.

Mr. Qi Jian, Chairman of Sany Heavy Equipment, Mr. Yin Li, President of Mining Research Institute, Mr. Sun Hao, General Manager of Marketing Company, and other major leaders of the business department attended the competition as judges. Before the start of the competition, Mr. Sun Hao, general manager of the marketing company, delivered a speech, he mentioned: "The marketing company is to complete the task of 10 billion yuan this year, turn last year's pain points into bright spots, and cultivate talents and build a high-quality team for a long time." ”

The on-site competition was very fierce. In the end, the Yunnan branch won five questions in the second half of the race, achieved a turnaround against the wind, and won the first place in the first group with a total score of 113.9 points. The wide-body car South China Branch grabbed five of the five, with an accuracy rate of 100%, and won the final victory of the second group of competition with a total score of 134.2 without any suspense.

New products, new tracks

On the evening of February 14, the 2024 Spring Festival training for agents of Sany Pump Road was successfully opened in Changsha. The training was carried out through both online and offline channels, with more than 1,000 participants.

In order to let the front-line business modules learn something, the trainees were divided into marketing, risk control, service, accessories, finance and other classes, respectively, focusing on traditional products, new products, aftermarket, risk management and control and other content for training and exchange. Experts from various product institutes of the institute will also be invited to discuss new products and new tracks with you to improve professional skills.

A new chapter in heavy energy marketing

From January 31 to February 4, 2024, Sany Renewable Energy Marketing Company will carry out the "2024 Spring Festival Training for Marketing Companies" at the Nankou Training Center to improve the marketing personnel's marketing practical level, industry theoretical cognition, and solution level, and comprehensively enhance the competitiveness of heavy energy marketing.

This training course is rich in settings, the content is highly practical, the lecturer and the students have strong interaction, the lecture and practice are integrated, and the classroom atmosphere is warm.

Advance to 5 billion

On February 15, the 2024 marketing service training camp of Sany Heavy Truck was officially opened in Changsha Sany Institute of Technology, Hunan Province, and nearly 400 marketing and service personnel from home and abroad devoted themselves to a 7-day closed training. The training camp cost millions of dollars and customized more than 70 courses, just to allow the trainees to practice internal and external skills and improve their front-line combat capabilities.

This special training camp has 10 classes, following the idea of "learning, training, testing and competition", focusing on the four forms of "daily systematic learning, every morning knowledge competition, nightly actual combat drills, and daily ranking and evaluation", forging an "iron army" team with strong comprehensive strength.

At the opening ceremony, Mr. Zhou Wanchun, the commander-in-chief of the training camp, the vice president of Sany Group and the deputy general manager of Sany Heavy Truck, delivered an opening speech, facing nearly 400 students gathered on the spot, he said that this will be the highest comprehensive quality in the industry, the most disciplined, and a team that can bring the highest value to customers.

Create an industry legend

From January 14th to 18th, Sany Truck's 2024 Spring Festival Training for Rolling Vehicles Marketing Service was successfully held in Changsha. More than 200 students from marketing, service and agents participated in the Spring Festival training, focusing on market, products, services, brand culture and other topics for exchange and learning.

Mr. Zhou Guoyuan, CEO of the business department, attaches great importance to this training, and he advises everyone to have ambition, determination and confidence in their work. We are in the prime of life, and we should actively devote ourselves to a vigorous cause. The luckiest thing in life is when you are young, you find your calling. Our mission is to changetip truckThe status quo of the industry, promote the industry with new energy dump trucks, become the leader of the industry, and work together to create the industry legend of new energy dump trucks!

Build a new ecology of intelligent construction

On February 16, Sany Construction Engineering held a marketing training in Changsha with the theme of "Building a New Ecology of Intelligent Construction", aiming to deepen employees' understanding and application in the field of intelligent construction, and promote the enterprise to continue to lead in the wave of construction industrialization.

Tang Xiuguo, rotating chairman and president of Sany Group, delivered an opening speech, he emphasized that intelligent construction is the future of the construction industry, from construction to products + from construction to manufacturing + from offline to online = "good building + EMPC + platform", Sany Construction must further strengthen its core capabilities, take the core technical route far ahead, and achieve the ultimate intelligent construction solution, and realize the "Iron Triangle Elite + Zhuxiang Cloud Platform" model by creating a "SPCS + EMPC" demonstration project.

Xu Wenhao, deputy general manager of Sany Construction Engineering and general manager of the marketing company, Ma Yunfei, chief engineer of Sany Construction Engineering and president of the Architectural Design and Research Institute, Chen Changqing, deputy general manager of Sany Construction Engineering, and experts from various product institutes of the research institute shared and explained important information on new technologies and marketing policies of intelligent construction.

In the new years, Sany Group will always adhere to the state of never slacking off and the belief of customer first, be a firm progressor and fighter, set sail, ride the wind and waves, and create new achievements! Contribute to the construction of a strong country and national rejuvenation, and inject new momentum into the development of the global manufacturing industry.