Over 20 billion yuan! Trinity red shines in Africa

On July 25, the 7th China-Africa People-to-People Forum and the 7th China-Africa Youth Leaders Forum opened in Changsha, Hunan Province. As a representative of the Hunan Army of Construction Machinery, Sany has a deep relationship with Africa.

Africa is the blessed land of Trinity and the starting point of Trinity's globalization. In 2002, the first batch of hydraulic motor graders exported by Sany was sold to Morocco in Africa. At the time, Morocco's official newspaper, the Morning Post, reported the news on its front page, documenting the historic moment.

In the blink of an eye, Sany and Africa have been walking hand in hand for 22 years. Up to now, Sany has achieved a cumulative sales revenue of more than 20 billion yuan and more than 23,000 equipment in Africa, ranking first in the export of products of Chinese construction machinery enterprises to Africa.

Operate locally, put down roots in Africa

In the initial period, the African market is relatively unfamiliar with "Made in China", as the first batch of Chinese construction machinery enterprises to enter the African market, Sany Group adopts a localized business strategy, and wins the trust of local customers with excellent quality and perfect after-sales service.

Africa perennial high temperature, and the road conditions are relatively bad, ordinary products in Africa driving is very prone to failure, through market research, Sany will all the products exported to Africa have been adaptable improvement, such asTruck cranes, reachstackers and other equipment need to pass local load tests, and the excavators used in the mine are equipped with self-lubricating systems, etc., to develop product and service models suitable for local needs.

At the same time, in order to improve local spot satisfaction, service response and spare parts supply efficiency, Sany has built a number of spare parts warehouses and service bases in Africa. Among them, the largest spare parts warehouse - Sany South Africa Spare Parts Center Warehouse covers an area of about 20,000 square meters, with a total value of 14 million US dollars in the reserve of standing spare parts and wearing parts, and the spot satisfaction rate is the highest in the local industry.

In 2023, as a key construction project of Sany Group's globalization strategy, Sany South Africa Headquarters Base will break ground in Johannesburg, with an investment of 300 million rand (about 115 million yuan), positioning it as a regional manufacturing center, logistics center and talent center, with a planned annual production capacity of 3,000 excavators and other equipment to serve the entire African region.

With the deepening of the Belt and Road Initiative and the Vision 2035 for China-Africa Cooperation, Sany's development in Africa has entered the fast lane. At present, Sany has 15 subsidiaries in Africa, permanent branches in more than 30 African countries, a staff localization rate of more than 50%, 13 high-quality agents, and equipment in more than 50 countries and regions in Africa.

Building a beautiful new Africa

After entering the African market, Sany Equipment has participated in the construction of almost all major projects in Africa, and has actively participated in the upsurge of "building a beautiful new Africa".

In Kenya, 120 sets of Sany equipment perfectly participated in the construction of the first overseas all-China standard railway, the Mombasa-Nairobi Railway, and as of the completion of the main construction of the project, there was not a single shutdown failure; In the Algerian Grand Mosque, the tallest building in Africa, Sany pumping equipment has set many records for the largest single volume of concrete pouring and the best floor temperature control in Africa. In the major mines in Zimbabwe, the attendance rate of Sany equipment is higher than 95%, and the service parts are guaranteed in a timely manner, which is widely praised by customers......

In major projects such as the World Cup stadium in South Africa, the world's largest Dangote oil refinery in Nigeria, the largest copper mine in Africa in Zambia, Lumwa, Zambia's Lusaka International Airport, Angola's largest water conservancy project, and the Maputo Bridge in Mozambique, Sany equipment can always be seen waving its iron arm and completing the task with excellent performance.

At present, in African countries, Sany's main products include concrete machinery, excavation machinery, lifting machinery, road machinery, energy machinery, port machinery and other equipment, of which concrete machinery is the first brand in the African market, and excavation machinery, lifting machinery, port mobile machinery, etc. are the first brands made in China.

In addition, Sany is actively deploying the new energy industry in Africa. In May this year, Sany Group and the Zambian government signed a memorandum of cooperation on a 30MW photovoltaic power generation + 60MWh energy storage project, which made substantial progress in the "mine + photovoltaic + electric" business model, which is a milestone and has become a model for Sany's new energy layout in Africa and even the world.

At a deeper level, people-to-people communication

In the past 22 years, Sany has not only helped Africa build infrastructure with high-quality construction machinery, but also participated in African construction at a deeper level, focusing on communication with African people.

In this process, Sany technicians have organized various technical trainings for many times, shared advanced technology with the local area, and cultivated a group of modern industrial talents who understand management and technology for the local area.

According to statistics, Sany and its agent system have created more than 5,000 jobs in Africa.

Many African students also choose to study at Sany Institute of Technology, a subsidiary of Sany Group, to study construction machinery and manufacturing, aiming to improve the level of local industrial technology after returning to China.

At the same time, Sany actively practices corporate social responsibility and deeply integrates into and feeds back to the local society.

Among them, in June 2023, Sany Group donated a SY215C excavator worth $150,000 to Malawi to help local development and construction. Malawi's President Chakwera said, "This type of equipment is exactly what we need now for rapid development, and this is a precious gift." ”

In September of the same year, a 6.9-magnitude earthquake occurred in Morocco, the epicenter was located in a remote mountainous area, more than half of the buildings were damaged, and there was a lack of large machinery and equipment to open up roads, resulting in the inability of the victims to get timely rescue and medical treatment.

Looking forward to the future, Sany Group will further increase the development of the African market, and continue to deepen all-round cooperation with African partners in the fields of intelligent manufacturing, infrastructure construction, new energy, etc., so as to create greater value for customers and make greater contributions to promoting Africa's industrialization and modernization.