Explode the audience! Sany Group debuted at the Bauma Exhibition in Germany

On April 7, local time, with the opening of the 34th Bauma 2025 Bauma Exhibition in Germany, the eyes of the global construction machinery industry focused on the new international expo center in Munich, Germany. It is twice as large as the previous year, and it is the largest exhibitor in China, showing a new style of the brand on the international stage.

The Trinity exhibition area was opened

At 10 o'clock in the morning, Su Zimeng, President of China Construction Machinery Industry Association, Wu Peiguo, Secretary-General, Li Jianyou, Vice President, Qi Jun, Honorary President and Special Advisor, Bai Xuefeng, Vice President of China Chamber of Commerce for Import and Export of Machinery and Electronic Products, Yu Hongfu, Director of Sany Group and President of Sany Heavy Industry, Chen Jiayuan, Chairman of Heavy Machinery Division, Wang Zheng, General Manager of Heavy Machinery Division, SONG, Director of Overseas Business Headquarters and Special Assistant to Chairman, Yuan Yue, Chairman of Restart Division, Jiang Qingbin, Chairman of Pump Division, He Xin, general manager of the loading division, and other leaders gathered in the Sany exhibition area to witness the official opening of the Sany exhibition area!

Yu Hongfu introduced in his opening speech that in this exhibition, Sany Group brought more than 60 new products to the exhibition, and is committed to providing high-quality, high-efficiency, high-value and sustainable solutions for global customers. Sany Group has always been one step ahead of others, continues to lead the industry change, and aims to create the highest value for customers.

Yu Hongfu said that in 2024, Sany Group's overseas sales will hit a record high. In 2025, Sany will further expand the global market and become a true leader in the global construction machinery industry. This is the new mission of all Sany people, and it is a new opportunity for the development of Sany in the future. We are willing to work with customers, agents, suppliers, as well as governments and associations to make Sany contributions to the construction of Germany, Europe and even the world, so that Sany will become an "efficient partner of global construction machinery" for all customers, and let Sany create greater value for everyone.

Localization and electrification lead to panic buying

On the first day of the exhibition, the blue sky was like a wash, and a new Sany equipment stood tall and shining in the sun, and a large number of professional visitors in the exhibition area came one after another, surging crowds, shuttling and stopping in this mechanical forest.

In the Sany exhibition area, the first 1-ton micro excavator SY10U, the short-tail excavator SY26C, SY215C NLC in line with Euro V emissions, 6 excavators equipped with double knuckles, extended arms and exclusive attachments, 40-ton grabber SMHW40G5 developed for the European market, light roller STR27C-10, the first long pump SY68 RZR6-180 in Europe, etc., formed a neat line of European product matrix, causing European customers to scramble to inquire and buy, and the market is very hot. Exhibits are sold out just after they open.

The 11 electrification products that made their debut in Europe became the traffic center, covering all 7 categories of the exhibition, and the innovative and advanced electrification technology attracted frequent praise from the audience. Among them, the world's largest tonnage pure electric crawler crane SCC2000A-EV attracted many customers to stop, they either close to the fuselage to observe the structural design, or climb to the cockpit to experience the interactive details; The industry's first 5-ton all-electric road roller STR50E, the first CE-certified electric loader SW956E with a new platform, and a lithium-ion high-voltage counterweightforkliftSCP35C6 and other products are also surrounded by customers who ask engineers for detailed technical parameters.

On the other hand, the Putzmeister exhibition area and the Sany exhibition area once again staged a dragon and elephant dance, and the 28 sets of high-end concrete equipment brought by it were also warmly sought after by customers, and the number of orders continued to rise.

Efficient service hardcore debut

At the scene, the accessories exhibition area was transformed into a "technical dissection table" for lean manufacturing. At the Bauma Exhibition in Germany, Sany Group for the first time focused on the display of complete accessories such as hydraulic parts and wearing parts, combined with MYSANY and other digital and intelligent operation systems, to show European customers Sany Group's efficient and high-quality service capabilities in Europe and even the world, and completely present the layout of the whole value chain from high-end hosts to key components, attracting many customers to discuss cooperation.

Sixteen years ago, Sany invested in Bedburg and took the first step into Germany, and today, Sany has taken root all over Europe, building a marketing service network covering 150+ agents, 120 sales experts, 70 service vehicles and spare parts worth 20 million euros, which is another vivid interpretation of the theme of Sany Group's exhibition "World of Efficiency—Your Partner to Create the Best".

Immersion ignites the audience's passion

In the remote control experience area, an audience sat in the cab and controlled the excavator at the Huzhou base in Zhejiang, China, thousands of miles away, to complete the precise excavation operation in real time from the Munich exhibition area in Germany.

Two SY19E electric micro diggers and a SY80U excavator incarnate rhythm masters and dexterous "steel dancers", with the precise swing of dynamic electronic music, rotating the bucket, flipping the mechanical arm, and the dancers cooperate tacitly, just like a future mecha blockbuster, while turning the audience, vividly showing the flexible control of Sany equipment.

The 2025 Bauma exhibition has kicked off, and during the 7-day exhibition period, Sany Group will continue to hold a series of colorful activities, more exciting, so stay tuned!