Sany purchase machine benefits are online, and the e-commerce business has entered a new era

On February 22, the official website of Sany Group launched the Sany Purchase Machine Discount, New Year store activity. This event will last for 3 months, and according to customer needs, the business department will launch promotional activities at different times. With the continuous deepening of Sany e-commerce business, Sany has explored a new development path on "Internet +".

Buy the world's high-end brands at civilian prices

It is understood that Sany has opened a special store, and the promotional activities throughout the year are not repeated or closed, which is the first case in the construction machinery industry. The theme of this event is "Buy the world's high-end brands at the price of ordinary people", which aims to benefit customers more: they can enjoy affordable prices while having high-quality products and services.

Judging from the promotional activities launched by various business units, the discounts are also very real. The "You Start a Business and I Give Money" activity launched by concrete equipment provides 50,000 yuan of entrepreneurial capital vouchers to the first 20 customers who submit a complete set of rural concrete small equipment customers who submit machine purchase consultations and achieve transactions.Port machineryIt has launched a 50,000 deposit for designated models, 100,000 cash when picking up the machine, and a discount of 50,000 yuan for accessories that are completed before the deadline of the online event.

The purchase of the machine is gifted, buy one get one free, this promotional activity that originally appeared in retail products has also been successfully applied to this event, such as port machinery, concrete machinery during the town *front event successfully purchased the machine to give away a three-proof mobile phone. Parfig - truck-mounted crane delivers fuel subsidies, customer vouchers and accessories packages, etc.

The e-commerce business has formed a new growth pole

As a typical heavy industry enterprise, e-commerce seems to be far from Sany. In fact, in the field of e-commerce, Sany Group launched its layout as early as a few years ago.

In 2012, Sany began to build an e-commerce platform and tried to introduce Internet e-commerce into the traditional sales link, and during the "11.11" period in 2015, Sany launched preferential activities. He Dongdong, vice president of Sany Heavy Industry, did not disclose the specific e-commerce sales, but he said that "the data performance of e-commerce is very good." ”

"Sany has a very complete industrial chain from customer needs to orders, delivery, logistics, aftermarket services and overall solutions, and after the transformation of e-commerce, the data resources generated by each user and product will be in their own hands." He Dongdong introduced.

"In the past, our model was a bit like doing e-commerce services behind closed doors, with customers and machines all on the same network, and we are turning the network applications used in the enterprise into an industry-level application and opening it to the outside world." He Dongdong said

Every field is deepening the Internet + change

In addition to digging deep into the B2B e-commerce platform, "the manufacturing and R&D links are also carrying out Internet + reform, how to interact with manufacturing partners more integrated, the better way is to directly provide customer needs and market forecasts to manufacturing partners earlier." He Dongdong introduced, "For a long time, suppliers have always hoped to enter our R&D and manufacturing links as soon as possible." ”

It is understood that in October 2015, Sany Group and local venture capital institutions established Mingzhao Capital, which focuses on innovative investment in the field of Industry 4.0 and the Internet of Things, and plans to invest in 50 projects within three years. In addition, Sany has also established Sany Intelligent Manufacturing Technology to try innovative business outside the system. In He Dongdong's view, "future disruptive innovations need to be established in vitro or incubated by venture capital." ”

"If Sany's industrial chain is rolled out, every link is undergoing business model changes. In the future, these layouts will allow Sany to establish an ecosystem-centric perspective and examine the competitive landscape with the help of customer and ecological insights. He Dongdong pointed out.