Sany hitchhikes the "Silk Road" economic corridor to give full play to the advantages of "online" and rely on the industrial base to radiate layer by layer

More than 2,100 years ago, Zhang Qian made two missions to the Western Regions and opened up the world-famous Silk Road; Now, with the opening of the "Chongqing-Xinou Railway" from Chongqing, through Xinjiang, through Central Asia, and finally to the port of Duisburg in North Rhine-Westphalia, Germany, a modern version of the "Silk Road" is presented to the world. On March 29, during his visit to Europe, Chinese President Xi Jinping made a special trip to the port of Duisburg, Germany, to witness the arrival of a fully loaded Yuxinou train. In the loading and unloading of these trains, a "Made in Germany" Sany port equipment has attracted the attention of many media.

In fact, because this Silk Road leads the Asia-Pacific Economic Circle in the east and the developed economies of Europe in the west, it is the world's longest and most promising economic corridor, and enterprises from all over the world have taken a ride to dig gold. Among them, Sany gives full play to the "online" advantages of the German Industrial Park and Xinjiang Industrial Park on the Silk Road, and through the market focus of the Russian region and the Central Asian region, it has undoubtedly won greater advantages in this "golden" economic corridor.

Give full play to the advantages of "online" Sany German port equipment "dazzling" the port of Duisburg

On the afternoon of March 29, Chinese President Xi Jinping visited the Port of Duisburg in the western German state of North Rhine-Westphalia to promote the construction of the Silk Road Economic Belt.

In the presence of Xi Jinping, a train from Chongqing, China, slowly rolled into the port of Duisburg in the western German state of North Rhine-Westphalia with a load of goods. This is the end point of the Yuxinou International Railway Intermodal Corridor from Chongqing to Xinjiang across Central Asia to Europe.

And right here, a RSC4535G container made by Sany GermanyReach stackerIt is constantly busy, loading and unloading all kinds of cargo to and from the Port of Duisburg.

This reachstacker has a wheelbase of 6.5 meters, a lifting capacity of 45 tons in the *5656 row *5655 and a lifting load of 35 tons in the second row *5655. The relevant person in charge said that as the world's 5655 inland port, the Port of Duisburg can adopt Sany reach stacker, which is not only an affirmation of the Sany brand, but also a recognition of the manufacturing quality of Sany German port equipment.

In fact, Bedburg, where Sany Germany is located, is only 70 kilometers away from the Port of Duisburg, which not only provides an opportunity for the sale of Sany German port equipment, but also plays a positive role in the further strategic cooperation between the two sides. At the same time, the opening of the Yuxinou International Railway also provides a good alternative for the transportation of components and accessories of Sany reach stackers, crawler cranes, excavators and other products.

Since 2013, Sany Germany has adopted a new strategy and started to produce mobile port machinery for the European market. Paolo Dazi, Managing Director of Sany Germany, said: "Germany not only has Europe's busiest seaports, such as the Port of Hamburg and Bremerhaven, but also has a network of inland river ports with *5655, and the prosperity of a rail network across the European continent provides opportunities for the development of Sany Germany. ”

Paolo Dazi emphasized that Germany's port equipment customers are one of the world's most knowledgeable and demanding customers, and if Sany Germany's port equipment can achieve a breakthrough in the German market and radiate the entire European high-end market, it will become easier.

It is reported that as one of the four overseas R&D and manufacturing bases of Sany, the German Industrial Park invested and built by Sany in 2009 is one of China's investment projects in Europe*5655 so far, with a total investment scale of 100 million euros.

From Xinjiang to Russia, cultivating the crossroads of the Silk Road

In 2012, Sany Northwest Heavy Industry Industrial Park in Urumqi, Xinjiang officially entered operation. "Northwest Heavy Industry Industrial Park is Sany's bridgehead facing Central Asia." At that time, Xiang Wenbo, president of Sany Heavy Industry, said the strategic significance of Xinjiang.

In fact, Xinjiang, as a strategic place connecting Chinese mainland on the Silk Road and radiating the five Central Asian countries, Sany has long been "planning the layout" here: in 2007, Sany became one of the earliest construction machinery enterprises in China to enter Xinjiang; In 2010, Sany Xinjiang achieved sales revenue of 600 million yuan, a year-on-year increase of 300%: in 2011, Sany only sales of concrete machinery and excavation machinery exceeded 2.2 billion yuan......

Subsequently, Sany successively established the Russian region and the Central Asia region, and began to focus on the crossroads on the modern Silk Road. In Russia, Sany vigorously cultivates local agents, and successfully joins hands with the Russian-Asian Entrepreneur Alliance to accelerate the development of the local market; The Central Asia Region, which has just been established, has gradually established sales online stores in key markets in Central Asia, and has increased brand communication in this region.

"Relying on the location advantage of Xinjiang Industrial Park, 90% of all mechanical products sold by the five Central Asian countries are produced in Xinjiang, and no matter from the transportation distance, production cost, or from the speed and efficiency of providing services to customers, incomparable price advantages and non-additional service upgrades can be achieved." The relevant person in charge of the Central Asia region said.

IN THE CITY OF NUKUS, UZBEKISTAN, KKRASI, A 5655 LOCAL CONSTRUCTION COMPANY, PURCHASED ONE 120 AND TWO 60 MIXING PLANTS FROM SANY SUCCESSIVELY. The relevant person in charge of the project department said that Sany products are extremely cost-effective and have a relatively fast service response speed, which is an important reason for choosing Sany products.

Analysts pointed out that through the layout of Xinjiang and Germany, focusing on Central Asia and Russia, Sany has formed a radiation trend to the Silk Road Economic Belt, and there is every reason to believe that in this golden economic corridor, Sany will have a great future. (Liu Hui)