Inventory 2016: hot marketing events in the construction machinery industry

Sany roller "manufacturer promotion" upgrade challenge "Sany style" is impossible

Recently, Sany e-commerce platform has innovated marketing methods through online promotionThe eighth generation of the "Fast Press" series is a fully hydraulic single-drive single-drive compactorsSold directly to the hands of users, this is the construction machinery industry of the new marketing model of the in-depth practice again, challenging the impossibility of construction machinery e-commerce.

"Sell heavy construction machinery directly to users through the Internet!"

Sany service upgrade

Sany Heavy Machinery: "Value Service 2.0Through service transformation and upgrading, from extensive to precise transformation, single to overall solution transformation, traditional to Internet digital service transformation, resource consumption service to value service transformation, in order to reduce customer operating costs as the ultimate goal.

Sany Heavy Machinery's "Value Service 2.0" officially set sail

Sany restarts: "Value Service Global Tour", with "New Journey, New TrinityFor the purpose, the event lasted for more than 100 days, with a total of more than 1,000 service engineers and more than 600 service vehicles, and the itinerary covered more than 200 countries and regions around the world. The event has four innovative models, conducting a comprehensive health examination for the equipment of valuable customers, extensively dealing with the historical legacy of overdue customers, and conducting point-to-point training on the safety construction and maintenance of new products.

"New Journey, New Sany" Sany restarts the launching ceremony of the global value service

Caterpillar: Iron Hero's "I'm the Big Winner"

In 2016, the Cat Iron Hero large-scale interactive experience game lasted for two months, which attracted the attention and participation of many fans, and the activity was well disseminated. 14,000 machine friends participated in the interactive games of quarrying, aggregate handling, and pipeline excavation, and learned about Cat products and brands, and learned about the overall solution of the whole working condition and life cycle.

Iron Hero's "I'm the Big Winner"

XCMG: China's good forklift "shovel industry hero" competition

China's good forklift "shovel industry hero" competition was launched at the "XCMG 'shovel industry ecology +' and V series new product launch conference", which lasted 8 months, a total of 9 sub-competitions, 1 finals, fully covering coal, railway, logistics, ports, steel, mining, cement and other major systems, nearly 1,000 people registered online, 226 contestants, and nearly 100 vehicles were delivered on site.

China's good forklift "shovel industry hero" competition was launched

Zoomlion: "Green Intelligent Manufacturing, Ingenuity China"

With the theme of "Green Intelligent Manufacturing and Ingenuity in China", the 2016 Zoomlion brand tour kicked off from Guangzhou on March 17 and was held in Xiamen, Shijiazhuang, Xi'an, Chengdu, Wuhan, Guiyang and other major cities across the country.

With the theme of "Green Intelligent Manufacturing, Ingenuity China", Zoomlion's 2016 brand tour kicked off

SDLG: 2016 "China's Good Driver"

In 2016, China Good Drivers continued to be held in China, Thailand and Russia, comprehensively upgraded in terms of user care and public welfare activities, focused on the field of environmental protection in the direction of public welfare, and cooperated with WWF to mobilize good drivers to participate in environmental protection actions and practice green mission. Good Driver environmental protection public welfare activities have been carried out in Yunfu, Guangdong, Xishuangbanna, Yunnan, Tangshan, Hebei, Wuhan, Hubei and Nanchang, Jiangxi.

2016 SDLG China Good Driver Award Ceremony

John Deere: "John Deere travels thousands of miles"

From November 2016 to March 2017, the 2016 John Deere Tour of "John Deere Travels Thousands of Miles", which lasted for more than 4 months, started from Yunnan, along Yunnan, Guizhou, Chongqing, Sichuan, Shaanxi, Henan, and finally arrived in Shandong, East China.

The cool trailer of the Transformers boss Optimus Prime prototype complements the John Deere equipment perfectly

Doosan: Strength and Appearance - The 9C series is newly launched

Doosan Infracore Machinery has launched 13 new models of 9C series excavators that meet China III emission standards for the Chinese market. At the same time, in July 2016, a free trial of 20T 9C series excavators was launched, covering 12 regions such as Sichuan, Jiangxi, Shandong, Zhejiang, Jiangsu, Anhui and Henan, with nearly 2,600 applicants. By the end of the event, 52 customers in many regions across the country had experienced the new Doosan 9C series excavators up close.

Strength and beauty - Doosan 9C series is newly launched

Liugong: New Value Proposition - Service 4.0

Liugong's "New Value Proposition - Customer Value-added 4.0" series of activities was launched in Zhengzhou. "Customer Value-added 4.0" is a program developed on the basis of gradual improvement and improvement of customer service. It is reported that this solution includes four major system value-added sectors, which provide value-added solutions from the dimensions of technology value-added, green value-added and intelligent management value-added to comprehensive solutions. Through the four system solutions, LiuGong will provide more targeted and customized value-added solutions for users of different groups, fields and needs.

LiuGong "New Value Proposition - Customer Value-added 4.0" series of activities* launch ceremony

Shantui: "Craftsmanship Boutique Sincere Experience"

On January 17, 2016, the 2016 Shantui theme marketing campaign with the theme of "Craftsmanship Boutique Sincere Experience" kicked off in Chongwen Industrial Park of Shantui Construction Machinery Co., Ltd. Shantui focuses on creating value for customers, and joins hands with agents across the country to carry out the activity of "Craftsmanship Boutique Sincere Experience", close contact with users, and send real "value" to users.

In 2016, Shantui theme marketing campaign was launched

Xiamen Gong: Value marketing and intelligent future

At the 2016 annual meeting of distribution cooperation, Xiamen Gong put forward the marketing theme of "Value Marketing and Intelligent Future", and throughout the year's promotion and sales, Xiamen Gong promoted intelligent control technology to forklifts, excavators, loaders, graders, piling, concrete machinery, shield machines and other product fields, so as to realize the "mass distribution" of a full range of intelligent products.

With the theme of "Value Marketing, Intelligent Future", the annual meeting of dealer cooperation was awarded

The Luying Association of Piling Machinery was established

Piling enterprises form groups to open up the market. In December, Xuzhou Dun'an, Beijing Dafu, Beijing Zhenchong, Jiangsu Taixin, Zhejiang Zhenzhong, Wuxi Xinliang, Xuzhou Gray, Yanggu Haoquan eight piling industry enterprises gathered together in Wuxi, Jiangsu Province, signed a cooperation agreement and announced the official establishment of the "Pile Worker Lu Ying Association". At the Shanghai Bauma Exhibition, Taixin Machinery, DunAn Heavy Industry, Beijing Zhenchong, Grean Environmental Protection, DAF Equipment and Beante Machinery six major piling machinery enterprises participated in the exhibition in the name of the piling Luying Association, which caused a lot of sensation.

Eight companies signed a cooperation agreement and announced the official establishment of the "Luying Association of Pile Workers".

Comments: 2016 Excavator,Truck cranes, road rollers and other products sales increased significantly, the number of operating hours increased steadily, and the operating hours of truck cranes reached a new high. This growth trend is expected to continue into the first half of next year. The sales growth of these products is inseparable from the continuous innovation of marketing strategies and practices of construction machinery enterprises, and it is through the improvement of high value-added new products and services that the construction machinery industry has achieved a gratifying trend of bottoming out. As time enters 2017, the demand for equipment begins to be updated and increased, and construction machinery enterprises still need to have new marketing models and service forms to meet the challenges.