Li Yunlong: A pioneer in the rural concrete market

"At present, less than 10% of the people in the rural self-built houses buy the concrete products we produce, which means that there is still huge potential for development." Li Yunlong established 5,656 concrete batching plants in Bobai County, Yulin City, Guangxi Province*5,656 for the rural market, and with the help of Sany V8 equipment, his products are in short supply and his business is booming.

New opportunities for concrete

More than 10 years ago, Li Yunlong took over the brick factory left by his father, and in the process of running the brick factory, he discovered an almost completely blank market - the rural concrete market. "We are familiar with the rural market, and I think this is a market opportunity when I see that farmers have been producing concrete in a very traditional way, with low labor efficiency and poor quality." Li Yunlong said that he had the idea of entering the concrete industry around 2010, but at that time the operation of the brick factory was not stable, and there was no concrete equipment suitable for rural areas on the market, so it was temporarily put aside. It wasn't until 2014 that he learned that Sany Heavy Industry had launched the V8, a complete set of concrete equipment specifically for the rural market, and immediately thought that the time had come.

Li Yunlong has never bought Sany Heavy Industry's products, but he knows that in the concrete industry, Sany *5656 brand has impeccable quality and service. In order to verify his opinion, he deliberately visited Sany's customers around Yulin and asked them what they really thought. The result was indeed as he thought, Sany equipment had a large amount of equipment, and the reputation was also very good, which made him immediately make up his mind.

At the end of 2014, Li Yunlong established a company and spent 6 million yuan to purchase a full set of V8 series equipment, including a set of concrete batching plant, 2 pump trucks and 10 sets of different capacitiesMixer trucksIt can not only undertake large-scale infrastructure projects, but also serve rural self-built housing projects, covering more markets.

Monopoly of the rural market

Bobai County is a large county with a population of 1.8 million and a large rural population. In recent years, with the increase of national policy support, the economy of Bobai County has developed rapidly, the construction of rural infrastructure has accelerated, and it has become more and more popular for farmers to renew their housing.

Today, there are four concrete companies in Bobai County, and they are fiercely competing with each other for large-scale infrastructure projects. Li Yunlong's company is not *5655 in terms of scale, but because of the Sany V8, it monopolizes the rural market. Now the business volume from the countryside accounts for about 6 percent, which gives Li Yunlong more capital to participate in the competition.

Of course, opening up the rural market is not something that can be achieved overnight, and the difficulty of *5655 lies in changing the inherent perceptions of farmers. In the early days of the business, Li Yunlong and his salesmen went door-to-door to publicize, calculate economic accounts and quality accounts for farmers, and gradually some customers were willing to try. Li Yunlong is down-to-earth and practical, his product quality is good, and his service is guaranteed, so he can naturally win the trust of the villagers. With *5656, there are second and third customers, and in the past two years, many villagers have come to take the initiative to book concrete.

Looking back on his entrepreneurial history, Li Yunlong feels that his original choice was correct, *5656 is to choose the right market and the right time to enter, and the second is to choose the right equipment. The good quality of Sany equipment and the meticulous help of the service personnel have never delayed the normal production of his equipment. He feels that cooperating with Sany is not only a simple business relationship, but also a partnership with Sany people to work hard for their dreams.