In 2017, the construction machinery industry will face these changes

In 2017, China's construction machinery industry ushered in a lot of changes, and the trend of "Yangchun February" has become a foregone conclusion. The industry generally believes that this year will be the peak of large-scale projects, the next two years should be the peak of investment in the industry, construction machinery in 2017 industry profitability growth is a high probability event.

The "13th Five-Year Plan" project will start in the new year

According to the "Medium and Long-term Railway Network Plan", "Three-year Action Plan for the Construction of Major Transportation Infrastructure Projects" and other national plans, China will focus on promoting the construction of transportation infrastructure projects. In 2017, the growth rate of infrastructure investment will remain at the level of about 20%, and the overall scale is expected to be about 16 trillion yuan.

Generally speaking, the general path of the "13th Five-Year Plan" project is that 2016 is the year of signing the contract, and 2017 is the year of implementation. After a long period of preliminary preparation and running-in, projects across the country have moved from wind to flag, bringing more substantial contributions to infrastructure and economy. In a sense, the implementation of large-scale construction projects will inevitably be able to digest the problem of overcapacity of domestic construction machinery, which will also play a considerable role in promoting the development of the construction machinery industry in 2017.

The industry will usher in a "wave of replacement"

The phase-out cycle of construction machinery and equipment is about 8 years. From the peak of equipment sales in 2008 to the present, a large number of equipment needs to be replaced. The industry estimates that in 2017, the market ownership of more than 7 million construction machinery, there will be about 2.4 million old equipment will be gradually eliminated, which will make effective market space for the sales market of new construction machinery and play a positive role in stimulating the market demand for construction machinery.

According to the relevant provisions of GB20891-2014, since April 1, 2016, industry enterprises have completely stopped selling construction machinery equipped with national II. diesel engines. The mandatory implementation of the China III standard will also make a large number of existing equipment out of use, making room for new equipment. With the beginning of the market effect of the policy, in 2017, the construction machinery industry will usher in a wave of "replacement tide".

Service quality has become a watershed in the industry

With the improvement of consumer rights and interests protection, consumers pay more attention to the after-sales service quality of products and equipment.

The launch of major projects has greatly increased the equipment operating rate, and after-sales problems such as the maintenance of old equipment and the running-in of newly purchased equipment will usher in a wave of growth. In addition to the quality of the product itself, differentiated and qualitative services will become the *5655 watershed that determines the brand reputation of the industry in 2017.

The Belt and Road Initiative has further accelerated

According to the data released by industry institutions, the internationalization process of China's construction machinery industry is still in the basic stage, and there are very few enterprises whose export sales account for 30% of the total sales of enterprises.

A series of factors such as the dust of the U.S. election, domestic policy support and RMB depreciation will promote the "Belt and Road" to further accelerate, more major projects will be implemented, and the construction machinery industry will have promising development prospects.

The overall business environment of the industry has improved significantly

After the ebb of four trillion investment, the construction machinery industry has been declining, and the number of enterprises in the excavator industry at the peak of more than 100 has been left, and now there are only more than 20. A careful study will find that the fallen companies are all rushing in at the beginning, without deep cultivation of the market, without perfect products, mature marketing systems and deep customer base. Falling like this is very much in line with the competition mechanism of survival of the fittest.

After the baptism of the ebb tide, the enterprises and customers left behind are the most qualitative, the customers with procurement needs have actual needs, and the enterprises also pay more attention to the payment collection and cash flow when selling, which have left a relatively healthy environment for the recovery of the industry this year.