【In-depth report】Why every construction machinery exhibition Sany can become one of the highlights

Introduction: Every time a large and small construction machinery exhibition, as long as there is a Sany participation, it will always become one of the highlights or highlights. In the hearts of many people in the industry, if there is no Sany exhibition, it will definitely feel that something is missing. Every time I go to the exhibition, Sany always gives people strong expectations, and Sany always shines with all the audience. The author believes that going all out and being committed to innovation is the gene of a show enterprise.

At the just-concluded 2017 Las Vegas International Construction Machinery Exhibition, Sany participated in the exhibition as China's most innovative Chinese construction machinery enterprise with the most innovative spirit, the exhibition area of 5655 and the largest variety of exhibits, which also left a very deep impression.

According to the RFID statistics of the exhibition organizer, the Sany booth received more than 50,000 customers, and the on-site sales and signed orders exceeded 55 million US dollars, and more than 9 percent of the respondents spoke highly of the exhibition. The achievement of these achievements has made Sany the highlight of the 5655 Chinese exhibitors at the American La Pull Exhibition, and more than 30 well-known domestic and foreign media have sought after and reported during the exhibition. Sany has been praised by foreign media as "representing the *5661 level of China's construction machinery manufacturing" and has become an outstanding representative of the image of "Made in China".

Sany Internationalization has become an outstanding representative of "Made in China" to the world

As a private enterprise, why can Sany have such an excellent performance in the exhibition? ChinaRoad machineryThe network reveals the secret of Sany to deal with the exhibition.

Now in fact, there is a mindset, in the hearts of many people in the industry, every time the large and small construction machinery exhibition, as long as there is a Sany participation, it has always become a highlight or highlight of the exhibition. If there is no Sany exhibitor, it will definitely feel like something is missing. Every time I go to the exhibition, Sany always gives people a strong expectation, and Sany always makes all the exhibitors shine. The author believes that going all out and being committed to innovation is the gene of a show enterprise.

The 2017 Sany booth in the United States is full of on-site equipment

In fact, the exhibition is also a projection of the sales situation of a company. Many of our companies always complain that the exhibition fee is too high and has no effect, a big reason is the degree of investment in the exhibition work, or the seriousness of each work. In recent years, through the full investment of various exhibitions around the world, Sany has beautifully interpreted Sany's brand image of high quality, rapid development, internationalization and social responsibility by creating world-class quality exhibits, landmark booth design, and creative interactive activities. Through the exhibition, Sany not only greatly enhanced the status and internationalization of the brand, but also obtained a large number of customer information and sales orders, realizing the healthy development of the exhibition.

There are products

The core of the exhibition is the product, and the exhibition is first and foremost the exhibition product. Where can products (new products) that do not attract the attention of the audience be exhibited? From this point of view, exhibitors must have products that can reflect the status of the enterprise in the industry, enlighten the industry, and have forward-looking products, in order to become the protagonist of the exhibition. Every time we participate in the exhibition, Sany's products are very distinctive. For example, Sany once displayed innovative products such as 3600-ton crawler cranes, 200-ton excavators, and 86-meter pump trucks, which are known as Shenzhou*5656 cranes. At this exhibition in the United States, we saw that Sany's second-generation "Transformers" version of the concept excavator became the focus of everyone and became a well-deserved "popular king" of the exhibition.

The "Transformers" concept excavator exhibited by Sany

In this U.S. exhibition, in the Sany product line, the most eye-catching performance is the full range of excavators. Among the 12 new excavator products, there are large-scale mining excavators with the world's * 5660 technology to achieve high-end breakthroughs, as well as extended arm excavators, zero-rotation small digging, and busy at both ends for the needs of the European and American markets.

Sany tailless zero rotation small digging new products were unveiled at the 2017 American exhibition

As the first Chinese manufacturer to break through the European and American excavator market, Sany excavator not only continues to be the first in China's local sales, but also is not inferior in the global competition with foreign brands, so that European and American counterparts call it "great pressure".

Sany demolition machine made its debut at the 2017 U.S. Exhibition

Through the exhibition, Sany Group let all customers truly feel Sany's increasingly strong product innovation and brand influence in the field of construction machinery.

Be creative

As an innovative enterprise with a rigorous style, Sany has a rigorous and meticulous service style, focusing on innovation and excellence. Every time I participate in the exhibition, I take it as a rare opportunity to show the strength and image of the enterprise. Therefore, as long as the exhibition is exhibited, all employees, including the company's leaders, are very serious about preparation, arrangement, and display, including the treatment of employees on the site have very detailed requirements and assessments. These strongly reflect the level, style and style of an enterprise.

The Sany booth at the U.S. exhibition was full of visiting customers

In a highly competitive industry, in a scene where each has its own talents, enterprises need careful organization and dedication to achieve a better exhibition effect. Throughout this exhibition in the United States, Sany Heavy Industry has created a unique exhibition effect behind the selection of booths, the positioning of the exhibition, the products brought and the layout of the site, as well as the marketing activities held on site.

The "King of Popularity" of the exhibition - the Sany exhibition area of the United States Exhibition

In addition to the eye-catching "Transformers", performances such as the human-machine dance and the Chinese lion dance at the opening ceremony of the Sany exhibition in the United States well integrated Chinese culture and American culture, reflecting Sany's international vision and were highly praised by the audience.

A traditional lion dance performance with distinctive Chinese characteristics at the 2017 U.S. Exhibition

At the same time, Sany also brought a brand-new excavator show, which brought the extreme performances such as walking the tightrope, crossing the unilateral bridge and climbing the 18-meter-high tower to the American exhibition site in the CCTV "Challenge the Impossible" program, which made the exhibitors addicted.

Sany combines traditional Chinese culture with American culture in a "human-machine dance" performance

From the perspective of the organizing committee, it must be hoped that the more such exhibitors, the better--without a few good-looking companies, the audience is bored, which is not conducive to the sustainable communication of the exhibition.

If I want to rate the creativity of the Sany Exhibition, I give 99 points, and I don't give 1 point because I am afraid that he will be too proud.

There are activities

Whether it is Shanghai Baozhan Ma, Beijing BICES Exhibition, or Munich Exhibition, every construction machinery exhibition, Sany has planned in advance and carefully designed to make the exhibition activities sound and eye-catching.

VR perspective, isn't it dazzling

IN THIS AMERICAN EXHIBITION, SANY'S O2O ONLINE ACTIVITIES WERE VERY POPULAR, WITH 300,000 LIVE VIEWS OF THE EXHIBITION, AND SANY AMERICA'S FACEBOOK FANS INCREASED BY 61.6%. It can be said that the booth activity site of Sany at every exhibition is one of the most popular.

With the help of the staff, the American audience logged on to the official website of Sany to check the equipment

This time in the United States, Sany USA will increase the original warranty period of North American excavators to 5,000 hours, far exceeding the warranty standards of other excavator companies in North America, and also launched a 3-year financing promotion program, which has a sensational effect in the industry, and really has the effect of "flat ground thunder". Therefore, as far as this event is concerned, it was very well planned and fully achieved the expected publicity effect.

Eric Vice President of Sany USA announced the extension of the warranty period of the excavators sold by Sany in North America to 5,000 hours

Sany engages in event marketing not to simply engage in activities, but to have accurate marketing planning and goals. The reason why Sany has made the original warranty commitment of 5,000 hours of excavators is not only highly confident in the quality of its own products, but also one of Sany's localization strategies for European and American customers to pay attention to quality.

The American customer was quite satisfied with the performance of Sany equipment

The exhibition reflects the comprehensive strength and management level of the enterprise, as an innovative enterprise, the exhibition of Sany people has become the specialty of Sany brand activities. Through the exhibition, the Sany brand has been greatly improved, leaving a deep impression on customers, media, government leaders, as well as Sany's agents, suppliers and employees, greatly enhancing the pride of employees and playing a very good role in promoting Sany's brand promotion.

The landmark booth of Sany Shanghai Bauma shocked the audience

At the 2013 Beijing BICES Engineering Technology Exhibition, Sany carefully launched the self-developed Sany engine, which caused the most repercussions in the industry. What is the performance of the enterprise that manufactures construction machinery to build the engine? What kind of technical level has been achieved? What does a Sany engine look like? Wait, no one can answer before the exhibition, coupled with the foreshadowing in the early stage, everyone is full of expectations for Sany engine. Therefore, the response caused at the exhibition was naturally sensational.

It is equipped with a Sany engine with fresh air and high-pressure common rail

In 2015, when Apple 6S just entered the Chinese market, at the BICES2015 exhibition, Sany launched the V8 mobile phone, with the waterproof, drop-proof and dustproof function of *5660, which blew a red "Sany whirlwind" in the industry, and the customers who went to visit and consult the Sany V8 mobile phone were endless, so that the reception staff were overwhelmed, creating a new record for a single booth to visit the exhibition, and its marketing concept and activity creativity were amazing.

The brand new Sany V8s Rongyu version of the full Netcom rugged mobile phone

According to reports, at the 2010 Shanghai Bauma Exhibition alone, Sany Group has achieved 3.18 billion yuan in sales and intended orders through the exhibition, setting a sales record for industry exhibitions. Through nearly ten years of development, Sany has built the industry's strongest exhibition competitiveness in booth design, video activities, interactive experience, equipment display, equipment performance and conference reception. Undoubtedly, Sany Group has become an exhibition benchmark in China's construction machinery industry.