Qianjiang Evening News: Liang Wengen - the new rich represents "Made in China"

Transferred from: China Construction Machinery Business Network Source: Qianjiang Evening News

* In the past year, on the pages of major newspapers, Sany Heavy Industry seems to have suddenly become very popular.
Since October 2010, Sany Heavy Industry has SCC4000-type crawler known as "Shenzhou * 5656 crane".craneParticipated in the world-renowned Chile mine disaster rescue, to March this year, Japan's Fukushima nuclear power plant due to the earthquake caused by the nuclear leakage accident, Sany Heavy Industry a million-dollar 62-meter boom pump truck * 5656 time to rush to the disaster area to help rescue, Sany Heavy Industry, the name of a Chinese enterprise, so that "Made in China" has gained more and more international recognition.
At the same time, with the soaring stock price of Sany Heavy Industry in the A-share market, Liang Wengen, the leader of Sany Heavy Industry, topped the "2011 New Fortune 500 Rich List" released by the large financial magazine "New Fortune" in May with a net worth of 50 billion yuan, becoming the new "richest man in China".
 

■Repeated failures and repeated attempts to achieve the industry

Companies in the field of heavy machinery are rarely able to attract public attention, and Sany Heavy Industry is an exception.
After the Fukushima nuclear leak in March this year, Japan tried its best to inject water into the nuclear power plant units to cool down. Drawing on the experience of Chernobyl disaster relief, they considered using a pump truck to fill the unit with water. As a result, TEPCO sent a purchase intention to Sany Heavy Industries.
It is also this 62-meter pump truck that has attracted great attention from the public.
A similar "accident" occurred at the site of a mining disaster in Chile last year. In October last year, a mining disaster occurred at a copper mine in Chile, when a crawler crane of Sany Heavy Industry was designated as disaster relief equipment by the disaster relief department.
After being "followed", it is natural for people to ask, why did they all choose Sany Heavy Industry?
The 66-meter pump truck independently developed by Sany Heavy Industry set a Guinness World Record in 2007, and in 2009, Sany set its own record by increasing the boom of the pump truck to 72 meters.
The 2010 world concrete machinery industry statistics released by international industry consultant Yengst on April 18 can explain why TEPCO chose Sany Heavy Industry from another aspect: In 2010, Sany Heavy Industry ranked 5656th in the world with annual sales of 2.72 billion US dollars in concrete machinery, and won the first place in the world.
It is Liang Wengen and his partners who were born in an ordinary mountain village in Loudi, Hunan Province to make this ordinary private enterprise into an industry. On May 10, in the third round of the Sino-US Strategic and Economic Dialogue held in Washington, "Representatives of the two heads of state meet entrepreneurs together", as the first entrepreneur representative in the construction machinery industry, Liang Wengen, chairman of Sany Heavy Industry, said loudly: "Chinese products are not as some public opinion in the United States said - poor quality, low cost, 'Made in China' is winning the respect of the world." ”
Liang Wengen, born in 1956, graduated from Central South Institute of Mining and Metallurgy (now Central South University) majoring in materials science. His *5,656 jobs were assigned, at a state-run machinery factory in his hometown. However, after only 2 years of work, he decided to resign and "go to sea". That year was 1985, and Liang Wengen was 29 years old.
Regarding the story of going to the sea at the beginning of the year, Liang Wengen will always mention sheep trafficking. When he first resigned, he got the news that a sheep in the market could earn more than 20 yuan, so he and his friends Yuan Jinhua, Mao Zhongwu, and Tang Xiuguo went straight to Xiangxi, Changde, and even Guizhou, where there are more sheep. But when they bought back a large number of sheep, they learned that the bullish market was due to the cancellation of a large contract by the foreign trade department, and the price of sheep would fall after New Year's Day. So, he hurriedly withdrew his troops, and his entrepreneurial attempt ended in failure.
Later, he made wine and fiberglass, but they all failed. It was not until the second half of 1986 that they used the 60,000 yuan they scraped together to establish the Lianyuan Maotang Welding Materials Factory, and the entrepreneurial dream of Liang Wengen and his partners was really on track.
Eighteen years later, the regional private enterprise has become a leader in China's heavy industry manufacturing industry, and Liang Wengen has also become a representative of China's private entrepreneurs. To be a company with a dream
Liang Wengen's welding materials factory's *5656 products, 105 copper-based solder, are also the product of repeated failures. From development to production, it has undergone more than 100 recipe adjustments, dozens of process changes, and even been returned due to poor quality. But after repeated failures and improvements, Liang Wengen and his partners relied on it to dig up *5656 barrels of gold - 8,000 yuan for the goods.
In just 6 years, Lianyuan Maotang Solder Factory has grown into a private enterprise in Loudi area*5655, with an output value of more than 100 million. But this is still far from Liang's dream. After some investigation and research, he formulated a reforming "double entry" strategy: enter the central city - Changsha; Entered the big industry - equipment manufacturing industry, and the first to enter the construction machinery manufacturing industry.
In 1993, Liang Wengen changed the company's name to "Sany Group", transformed Lianyuan's material base into "Sany Material Group Co., Ltd.", and moved its headquarters to Changsha. This year is the foundation year of Liang Wengen's personal entrepreneurship history, and it is also the foundation year of today's Sany Heavy Industry Co., Ltd.
For Liang Wengen's team, "Sany" is the embodiment of their ideals: "to create a first-class enterprise, create first-class talents, and make first-class contributions", which is the concept that Liang Wengen wrote on the wall at the beginning of his business, and "Sany" is also named after it.
Over the years, Sany has often been concerned by the media and has repeatedly become the focus of public opinion. Whether it is the share reform in 2005, or the questioning of the acquisition of XCMG by the Carlyle Group in 2006, or even the zero annual salary of senior executives thereafter, Sany will be questioned for being too "sharp". Even if it is the last two times to participate in the disaster relief in Chile and Japan, some people have questioned that Sany is suspected of "advertising".
And Liang Wengen said that everything is a misunderstanding from the outside world, and the reason why Sany has repeatedly stood at the forefront is because it is a company with industrial dreams. Sany's industrial dream is the blood oath of "Liang Yuan Mao Tang": to revitalize the national industry.
Liang Wengen, Yuan Jinhua, Mao Zhongwu, and Tang Xiuguo resigned to start a business, and in the year when they resigned and started their own business, they burned incense and kowtowed on a mountain, and pierced their middle fingers to write an oath: "In this life and this life, we will take care of each other with all sincerity, share weal and woe, and vow to strive for the revitalization of national industry......
Today, Sany is making their dreams come true.
In 2010, when the machinery and electrical equipment industry was booming, Sany Heavy Industry's net profit soared by 186%. Since last year, "internationalization" has become the key word of Sany Heavy Industry. From the rescue of the Chilean mine disaster to the rescue of the Fukushima nuclear accident, the international image of Sany Heavy Industry has been continuously improved. At the end of February this year, the first phase of the Sany Heavy Industry America project was completed in Atlanta, USA, and will be put into operation in May.
On January 28 this year, Hermann Simon, one of Europe's most famous management gurus and a German management scientist, wrote in the Financial Times that unlike the vast majority of Chinese manufacturing companies that rely on low cost to win, he found a "change in the opposite direction" in Sany: with first-class ambitions, first-class equipment and technology, it has become a strong competitor in the global market.
 

■Nine brothers make decisions together and share the results

As we all know, the success of Sany Group is inseparable from the joint efforts of the entire core team in the past 18 years, unlike other private business owners, Liang Wengen did not hold the equity tightly, he knows how to share the results of the enterprise with the "heroes", and distribute the equity to the talents who can bring more benefits to the company, which is also the reason why the company's core team has been able to grow and the company's scale has continued to expand over the years.
The nine-member board of directors is now the *5661 decision-making level of Sany Group. In addition to the early "Liang Yuan Mao Tang" combination, in the later development process of Sany, Wang Zuochun, Xiang Wenbo, Zhou Fugui, Yi Xiaogang, Zhao Xiangzhang and other five people were added one after another. This year's 45-year-old Tang Xiuguo played the role of "master of the house" because of his attention to details, softness and introvertedness, whether it was in Lianyuan, where Sany made his fortune, or in Changsha, the headquarters of Sany. He is of the same age as Xiang Wenbo, who has a bold and big idea, and his personalities complement each other, and he is ranked as the second and third person in the Sany Group. Wang Zuochun, Mao Zhongwu, and Yuan Jinhua gradually found new battlefields in Shanghai, Kunshan, and Shenyang, and grew from directors in charge of a booth in the group to generals who could lead troops to fight tough battles.
The breakfast meeting is a meeting place with the atmosphere of Shuibo Liangshan Juyi Hall. Liang Wengen rented a white house near Aiwan Pavilion at the foot of Yuelu Mountain, which was not only his study, but also a place for him to discuss important matters with the directors, such as the *5656 company where Sany wants to reform China's equity split. Zhao Bingxian, chairman of China Securities Wanrong Investment Company, was once invited to attend such a meeting, and Liang Wengen said that Zhao was shocked after he went, saying that he had never seen a company hold such a meeting, and the directors quarreled and questioned in various ways, everyone was sweating, and anyone could interrupt Liang Wengen's speech.
When it comes to money, Liang Wengen is very generous. In 1994, Liang Wengen convened his brothers stationed in Lianyuan and Changsha to hold a meeting at the Xiaoxiangcheng Hotel in Changsha to clarify the property rights of the two companies, which is also the 5,656 times in the past ten years since they started their business*5,656 times to discuss the issue of "dividing family property". At that time, Yi Xiaogang and Zhao Xiangzhang had not yet joined, according to Xiang Wenbo, Tang Xiuguo, and Wang Zuochun, from Liang Wengen's announcement of the plan to the approval, 10 minutes were useless. Liang Wengen's plan is that the equity of Lianyuan Material Factory, Liang and Tang are 21% each, Mao and Yuan are 20% each, Zhai Dengke is 11%, Wang Zuochun is 5%, Xiang Wenbo and Zhou Fugui are 1% each; Changsha Sany was still negative equity at that time, with Liang Wengen accounting for 56%, Tang, Yuan, and Mao accounting for 8% respectively, Xiang Wenbo accounting for 7%, Zhou Fugui 12%, and Wang Zuochun 1%. No one raised any objections, and everyone felt that Mr. Liang was not too much to say that even if he accounted for 50% of the Lianyuan Material Factory. He doesn't care about the interests of Lianyuan Factory, and no one cares about Changsha. Tang Xiuguo and Wang Zuochun both said. Later, Yi Xiaogang joined, and Liang Wengen took out 2% of his shares to Yi. In 2007, Zhao Xiangzhang, vice president of Sany Group, who was responsible for finance and investment, contributed nearly 2 billion profits to Sany Group through a series of capital operations, was promoted to director, and also held part of the group's equity.
In the 2011 global billionaire list released by Forbes last month, in addition to Liang Wengen, Sany Group's core team, Tang Xiuguo, Xiang Wenbo, and Mao Zhongwu have also become the new Chinese billionaires.