Red Net: Xiang Wenbo, President of Sany Heavy Industry: Made in China is not synonymous with "low-grade goods".

Source: Red Net Reporter: Zhang Huaizhong

"To innovate and develop, we must first break the fear of technology." At the 2012 World Chinese Entrepreneurs Summit held yesterday, Xiang Wenbo, President of Sany Heavy Industry Co., Ltd., made a wonderful speech on the theme of "Innovation and Sustainable Development - the Way of Enterprise Management", combined with the practice of Sany Heavy Industry in the field of innovation.

The achievements of "Made in Changsha", represented by Sany Heavy Industry and other world-famous enterprises, in the field of world industrial development have attracted the attention of the representatives of Chinese businessmen attending the meeting. They asked one after another questions about their concerns, many of which were pointed. In this regard, Xiang Wenbo answered all questions and became a "star" on the scene.

Many of Sany R&D personnel are multimillionaires

"The ability to innovate is related to the sustainable development of enterprises." Xiang Wenbo believes that cultivating a strong innovative force requires several elements. First, we must have the courage to innovate independently. Many companies are not incapacitated, they are afraid of technology, so to carry out innovation, the first thing to do is to break the fear of technology.

The second is to be willing to invest. Among the more than 60,000 employees of Sany Heavy Industry, more than 10,000 are technical research and development personnel, including more than 300 foreign technicians. Compared with many domestic and foreign enterprises, the proportion of Sany R&D personnel in the company's employees is *5661. Every year, Sany takes out 5% of its sales revenue as a fund for investment in technology research and development. Last year, Sany's sales exceeded 80 billion yuan, and 5% of the R&D expenses meant that Sany's R&D investment exceeded 4 billion yuan last year.

Third, it is necessary to have a set of effective evaluation and incentive mechanisms. Sany rewards employees who have contributed to R&D are very large. Under the incentive of this policy, many of Sany's R&D personnel have become multimillionaires. Sany also once took out 30 million yuan to reward the R&D personnel who had passed away.

Fourth, we must be inclusive of innovation. Innovation is a kind of scientific experiment, and in the process of innovation, mistakes are inevitable, but no one in Sany will be blamed and criticized for this.

High profit comes from the high quality of Sany manufacturing

In many cases, some products made in China are regarded as low-grade goods. How can this bias be changed, and how does Trinity do it?

In this regard, Xiang Wenbo said that made in China is not synonymous with "low-grade goods". Sany's self-manufactured products are all high value-added products, and its after-tax profit is as high as 18%, which is higher than that of many enterprises in the world.

Such high profits come from the high quality of Sany manufacturing. In order to change people's prejudice against "Made in China", Sany invests tens of millions of yuan in TV media advertising every year, which is to tell everyone a sentence: "Sany quality changes the world". This is also the direction of Sany's efforts.

　"Don't settle accounts with employees when it comes to compensation"

Sany super highConcrete pump truckWhat is the real intention of the rescue operation at the Fukushima nuclear power plant in Japan? Is this part of Sany's internationalization strategy? A Chinese businessman from Japan asked such a pointed question.

Xiang Wenbo said that there was no other idea of participating in the rescue operation. At that time, after the Fukushima nuclear power plant incident in Japan, the Japanese inquired that only a few companies in the world, such as Sany, could manufacture this product, and immediately contacted them and asked to buy the product. He was in Zhejiang with Liang Wengen at the time, and immediately made the decision to donate the pump truck. "At that time, I didn't think much about it, it was just an ordinary charity act, and I didn't expect that things would have such a big impact and effect."

Regarding the question of how Sany views "the company's investment in employee training", Xiang Wenbo said that Sany's expenditure on employee training is regarded as an investment. Moreover, this investment is also an investment that returns *5661 in the world. He reminded the participating entrepreneurs not to settle small accounts with employees in terms of remuneration and package.