Securities Daily: Frequent new products help transformation and upgrading, Sany Heavy Industry makes efforts to grow in science and technology

Source: Securities Daily

On August 31, Sany Heavy Industry, a leading construction machinery enterprise, released its 2013 semi-annual report, in the general trend of market slowdown, the company operated steadily, achieved sales revenue of 22.09 billion yuan, and continued to lead the domestic construction machinery industry.

The continuous postponement of the market recovery time has prompted construction machinery enterprises to carry out strategic contraction, but at the same time, it has also accelerated the pace of transformation and upgrading of leading enterprises.

This year, Sany Heavy Industry has increased its R&D and innovation efforts, and has taken this as an important support point to seek scientific and technological growth. According to the interim report, by 2013, Sany Heavy Industry has applied for 4,886 patents and authorized 3,115 patents, ranking firmly in the industry.

Judging from the launch of new products on the market this year, Sany Heavy Industry can be described as a standout.

Shenyin Wanguo released a new research report said: "In the first half of the year, the business form of construction machinery is still not prosperous enough, but Sany Heavy Industry focuses on research and development, and has continuously launched a number of competitive innovative products, such as A8 mortar master, C8 series pump truck, V8 concrete equipment for the rural market, C9 excavator, etc., in the case of no effective recovery of the market, the introduction of new products is conducive to the company to open up new profit growth points and enhance market share." ”

C8 pump truck is a *5656 Sino-German mixed blood product jointly developed by the two sides after the acquisition of Putzmeister by Sany Heavy Industry, which has stimulated customers' desire to buy through eight major performance upgrades, and this year only its Jiangsu station on-site signed orders of more than 600 million yuan.

V8 Chengfengfeng is a complete set of equipment developed by Sany Heavy Industry for rural narrow roads, and it is also an emerging R&D achievement of Sany Heavy Industry to penetrate the third and fourth level markets, and it has sold more than 100 sets once it is listed.

A8 Mortar Master Wet Mix Complete Equipment is a new product created by Sany Heavy Industry in the world this year, which has triggered the reform of the mortar construction industry. Xue Xiaobo of CITIC Securities believes that A8 is expected to create a market space of nearly 60 billion yuan, and it is expected to achieve 10 billion sales revenue for Sany Heavy Industry in the future, becoming a new growth point for the company's business.

The C9 excavator continues to help Sany Heavy Industry to lead the excavator market by virtue of key indicators and performance advantages such as fuel consumption, efficiency and digging force.

At the same time, in terms of technology first, C8 Sino-German hybrid technology has helped Sany Heavy Industry to distance itself from competitors in the field of pump truck technology; A8 has relative technological advantages and is not easy to be imitated by competitors; The C9 excavator has greatly improved its quality and surpassed foreign brands in terms of mean time between failures.

Industry users said that the transfer of domestic demand to the central and western regions and the sinking of third- and fourth-tier cities, emerging markets and the development of new categories, so that the construction machinery industry still has a large space for development after a golden decade. In response to changes in the market pattern, enterprises can only usher in stable development and sustained growth by continuously strengthening scientific and technological innovation and launching products that meet market demand.

With the help of the above-mentioned "3819" series of new products, the sales revenue of Sany Heavy Industry Concrete Machinery in the first half of the year was 11.09 billion yuan, firmly occupying the throne of 5656 in the global concrete machinery; The sales revenue of excavators was 5.28 billion yuan, which also ranked first in the domestic market.

In fact, benefiting from the support of scientific and technological strength, Sany continues to maintain the global leading position of concrete machinery on the basis of sales revenue has gradually diversifiedcraneAccelerate to become a new profit growth point for the company. Excavator sales for 27 consecutive months, the market share of 15% increased by more than 3 percentage points, the crane grew rapidly, maintaining the first advantage of medium and large tons.