China Economic Net: Sany Internationalization Grows Steadily Cranes occupy more than one-third of the Brazilian market

Source: China Economic Net

Recently, news came from Sany Brazil that in 2013, the company achieved crane sales of more than 200 units in Brazil, and became the leader in crane sales in Brazil.
According to Rene, sales director of Sany Brazil, the sales volume of Sany cranes increased significantly year-on-year in 2013, and exceeded the sales mark of 200 units in one fell swoop. "This means that we have a 35% market share in Brazil, and at the same time, it also puts Sany as the current leader in this equipment field." "The company expects to maintain this number of sales in 2014," Rene said. ”

Product localization is a powerful tool for Sany Brazil to open up the international market. The person in charge of Sany Brazil said that with the efforts of the researchers, Sany Brazil's localized products have gradually been enriched, and the product performance and appearance have been greatly recognized by customers.

According to reports, in order to be more in line with the aesthetics of Brazilians, the painting of the Sany crane boom has been changed from the iconic yellow to red to meet customer needs; For the Brazilian market, Sany has developed a backhoe loader commonly known as "busy at both ends". The product is not widely used in China, but it is a very practical earthwork construction machinery in Brazil, the construction efficiency of the product is increased by 5% compared with the international benchmark products, and the energy consumption is reduced by 10%; Faced with the Brazilian market with developed forestry, Sany introduced forest excavators. The excavator moves through dense forests, and the cutting arm can instantly cut the cut trees into several pieces of equal length for easy transport.

For a long time, an important bottleneck restricting the development of Chinese construction machinery enterprises in Brazil is the after-sales problem. After Sany entered Brazil, it has always put after-sales service in an important position, and invested tens of millions of dollars to set up a spare parts center at the dealer to better maintain and repair the working machinery and ensure the normal operation of the machinery.

At the same time, the cooperation between Sany Brazil and distributors has also entered a stage of rapid development. MLX, a Sany crane distributor in the city of Itajaí, Brazil, said that due to SanyTruck cranesThe influence in the entire South American market is very large, and the company received sales orders for 8 cranes on the opening day. At the opening site, the reporter met the customer Waldir, he bought a Sany crane last year, this equipment has high work efficiency and excellent performance, so he is very satisfied, Waldir also bought an 80-ton crane again on the spot.

MLX said that it will provide all-round sales and service support for local customers with the advantage of regional stores, and at the same time will improve customer satisfaction of Sany Crane in the region by dispatching technical service engineers and establishing a spare parts warehouse.

Localized products and perfect after-sales service have won a broad market space for Sany in Brazil. In recent years, the turnover of the three series of products in Brazil has grown steadily, and it is expected to reach 1.5 billion yuan this year. (Li Bo)