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Earth-moving machineryConcrete machinerycraneRoad machineryPiling machineryCoal machineryPort machineryWind power equipmentSany heavy truckTrinity ConstructionPetroleum equipmentTrinity EnvironmentEnvironmental engineeringEmergency rescue equipmentMining dump truckstip truckAerial work machineryLithium battery equipmentWarehousing and logisticsPhotovoltaic productsHydrogen equipmentCrushing equipment
Micro-diggingSmall diggingMedium diggingBig diggingWheeled excavatorsLoaderDiversify your productsAttachments
Pump trucksMixer trucksConcrete batching plantOn-board pumpsElectric vehicle on-board pumpsTow pumpMortar pumpsWet sprayerFilling pumpsNew energy mixer truckDry mix mortar mixing plantMortar/concrete dual-purpose batching plant
Truck cranesAll-terrain cranesTruss boom crawler craneTelescopic crawler craneMultifunctional crawler craneFlat-top tower craneTruck-mounted cranes
Reach stackerContainer empty container handlersforkliftGrab steel (material) machinePure electric port tractorTelehandlersShore-to-shore container cranesRail-mounted container gantry craneRubber-tyred container gantry craneGantry crane
3.X Medium and low wind speed wind turbines4.X Medium and high wind speed / all-weather / customized product platform5.X-6. X MW customized product platform
Smart PC equipmentIntelligent AAC equipmentIntelligent steel processing equipmentMobile crushing and screening equipmentMould fixturesCategory 2 standards3 soft 1 platform
Mechanical fracturingElectric fracturingOil-connected equipmentWellhead automationOilfield machineryFracturing pumps
Pure electric road cleaning vehiclePure electric solid waste collection and transfer vehicleMunicipal maintenance vehicles
Compressed air foam fire truckdroneSpecial-duty fire trucksCombat logistics support fire trucksRaise jet fire trucksAscending platform fire truck
High-speed homogenization systemDouble-layer extrusion coaterRoller pressing and slitting machineZ-type cutting and stacking machineWinding machinePrimary and secondary injection machinesCompound capacity needle bedModule PACK line
Sany Heavy Industry Sany Heavy Industry Co., Ltd. (SH:600031)
Trinity International Sany International (HK:00631)
Sany Renewable Energy Sany Renewable Energy (SH:688349)
Full fire! Sany's internationalization strategy is ambitious
2022.03.29
Recently, the news that Sany Heavy Industry plans to issue global depositary receipts in Switzerland has received widespread attention and heated discussions inside and outside the industry. Industry insiders pointed out that this move is an important measure for Sany to promote the process of internationalization, combined with other international actions, it can be described as full firepower, and Sany's ambition and determination to win in the internationalization strategy are fully revealed.
In recent years, Sany has unswervingly regarded the internationalization strategy as one of the three major strategies of the group, starting from resources, services, manufacturing, R&D, talents, etc., and going all out to promote international business development.
In terms of channel construction,Sany continues to increase resource investment in overseas markets, especially in Europe and the United States.And breakthroughs have been achieved, such as Sany UK's sales in January increased by nearly 10 times year-on-year; Sany Italy headquarters was officially opened in February, marking another solid step in the European market.
In terms of service, Sany is significantly increasing resources such as service personnel, service vehicles, and service outlets, and enhancing its global spare parts supply capacity.Build a service-first brand。 At the 2022 Sany Global Agent Summit held recently, Xiang Wenbo, chairman of Sany Heavy Industry, once again emphasized the importance of customer service and promised to make Sany Heavy Industry's service standards benchmark against the world's first-class.
In terms of manufacturing, Sany willAccelerate global manufacturing footprint, promote overseas digital strategy, build intelligent lighthouse factories, and build localized advanced manufacturing capabilities. At present, Sany has a number of overseas lighthouse factories that are being planned or have started construction.
R&D,Sany has comprehensively accelerated the development of projects for 7.5 billion people,Enhance international R&D strength, focus on global mainstream markets such as Europe and the United States, and accelerate international product development. At present, Sany has established a number of international research institutes in major business divisions and overseas regions, and has launched more than 100 international products to meet the needs of regional differentiation and boost the overseas market share.
In terms of talents, Sany has strengthened the construction of overseas human resources, improved the overseas incentive mechanism, and built an excellent localized team. 30% profit sharing, international R&D sales increment awards, and at least 30% increase in overseas front-line wages are in parallel.Promote the internationalization of Sany with a huge wealth effect。
Following the historical best performance of 65% year-on-year increase in overseas sales in 2021, Sany Group's overseas sales increased by nearly 50% year-on-year from January to February this year.
“There is still a lot of room for internationalization.As Xiang Wenbo said, on the vast global stage, Sany has burst out with unprecedented vitality and strong strength, accelerating and running, and there is a lot to be done!
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