Year-on-year growth of 54%! Sany International's overseas business "accelerated"



Overseas sales revenue increased by 54% year-on-year, of which the mining equipment business increased by 101%, wide-body vehicles, telescopic booms and other overseas new products grew explosively, and Dagang Machinery won the bid of more than 1 billion yuan ...... throughout the year, which is a beautiful report card handed over by Sany International's (HK.00631) overseas business in 2021.

In the face of the challenges of the global epidemic, Sany International has always firmly promoted the internationalization strategy, increased resource investment in R&D, sales, service, team and other aspects, and achieved a rapid increase in international market coverage and product share.

Overseas revenues are rising

In recent years, Sany International's internationalization strategy has been steadily promoted, and the overseas business income brought by it has also risen. According to the data, in 2021, the company achieved overseas revenue of 2.095 billion yuan, a year-on-year increase of 54.0%, and a compound growth rate of 30.1% in the past three years.

In terms of sub-sectors, mining equipment will achieve overseas revenue of 890 million yuan in 2021, a year-on-year increase of 101.1%; The revenue of logistics equipment reached 1.2 billion yuan, a year-on-year increase of 31.2%. Among them, the revenue growth rate of Europe, Southeast Asia and the United States market was 95.7%, 48.1% and 42.1% respectively, becoming the three regions with the fastest growth in overseas business.

The person in charge of international marketing of mining equipment said: In 2021, wide-body vehicles will continue to conquer the overseas market, with sales increasing by 155% and overseas market share increasing to 19.6%. "The company's mining trucks have made breakthroughs in Indonesia, Mongolia, Africa, Brazil and other markets, and the product market coverage has increased rapidly."

Figure丨Sany wide-body car was delivered to a customer in the Philippines

Selling cars is only the beginning, follow-up service is the top priority, Sany International has also explored a unique mining service model, so that customers have no worries, greatly enhance the brand competitiveness.

"We have been improving the layout of overseas channels and improving the level of service team, seizing the most high-end international market, and striving to become the first brand in the logistics equipment industry." The person in charge of international marketing of logistics equipment introduced.

The company's logistics equipment has also achieved good results. Among them, Sany Yi Port Machinery Co., Ltd. has newly broken through international terminals in PSA, Indonesia, Vietnam, India and other regions, with a signed amount of 1 billion yuan. Xiaogang Machinery signed orders of more than 100 million yuan with major customers such as Maersk and Hutchison. The grabber broke through 10 countries such as Australia, Europe, Thailand and Indonesia.

"5+2" strategy to promote

"There is a lot of room for overseas markets for mining trucks and port machinery, and Sany International will seize the structural opportunities brought by overseas markets and open up new growth space." The person in charge of Sany International Investment said, "Internationalization is a battle that Sany must win. ”。

To this end, Sany International has formulated a clear strategy, aiming at five elements: key customers and large equipment, European and American markets, localization and online of accessories and materials, and services, and international shortcomings. At the same time, by strengthening the allocation of international resources; Strengthen the organizational capabilities of empowerment, motivation and control, and go all out to promote international business.

Figure丨Sany stacking machine was delivered to the Port of Tokyo

In terms of products, Sany Mining Equipment has built second-generation fuel and electric wide-body vehicles with more than 70 tons and 100-300 tons of electric wheel mining vehicles. Logistics equipment to improve the European and American product spectrum, the development of a full range of electric reach stackers, stackers; Develop automated, large-scale remote control quay crane products.

In terms of channels, mining equipment focuses on 6 major regions and 10 key countries such as India, Central Asia and Africa, establishes "base areas", forms stable sales, promotes the development of agents, and creates new growth poles such as Africa and Latin America. Logistics equipment focuses on Europe, America and Asia-Pacific markets, and HAECO develops global "4+30" major customers. Small port machinery has newly developed 16 major customers such as port operators, seaports, and shipping companies.

In terms of talents, the company continued to strengthen the construction of overseas human resources, and promoted the "iron triangle" completion rate and team competency rate to reach 100%. Hunt for high-end talents externally, and implement strategic reserve team and youth training camp training internally, so as to improve the thickness and density of international talents. Improve the overseas incentive mechanism and promote more outstanding employees to devote themselves to the cause of internationalization.

Sany International said that it will strive to achieve overseas market growth of more than 50% in 2022. In the next three years, the proportion of overseas sales will increase to more than 30%, greatly reducing the dependence on the domestic single market and enhancing the company's ability to resist risks.

Overseas sales are expected to maintain high growth

Figure丨Sany quay crane was delivered to Chapan Port in Thailand

Since the beginning of 2022, driven by multiple measures to strengthen R&D, invest in sources, focus on services, build lighthouses, and provide incentives, Sany International has accelerated on the global stage. Overseas sales continued to be hot in the first quarter, and sales are expected to increase significantly.

"International sales in both business segments have exceeded expectations, product deliveries and new orders are very hot, and overseas sales are expected to more than double in the first quarter." The person in charge of investment and customs of Sany International said: "Dagang Machinery has newly won the bid for projects such as ECT in the Netherlands, Yang Ming Shipping in Taiwan, and PSA super large quay cranes, with a signed amount of more than 350 million yuan;TelehandlersEntered the Canadian market in batches, and signed 56 orders in the first quarter".

The person in charge of international marketing of mining equipment said that sales in the first quarter continued to hit the best level in history: "The amount of orders from Indonesia reached 210 million yuan, a year-on-year increase of 420%. The roadheader has added a new coal mine project of Kazakhstan Mittal Group, with an amount of more than 200 million yuan. The wide-body vehicle project in Uzbekistan has a signed order amount of more than 100 million yuan. At the same time, according to data from customs, the company's export market share of wide-body vehicles has reached 22.4% from January to February."