Shanghai Securities News: Sany Heavy Industry: To "show off" in the international market

Transferred from: Phoenix.com Source: China Securities Network-Shanghai Securities News Reporter: Li Yanzheng

On October 20th, the Sany Industrial City located in the Changsha Economic Development Zone was more spacious against the backdrop of high clouds and clouds, and the wide Sany Avenue ran through the Industrial City from east to west, with large pump trucks and excavators parked in rows on both sides of the road, showing the style of Sany Heavy Industry.

In 2011, for other construction machinery companies, it was a year of sudden cooling of demand, but for Sany Heavy Industry, it was a year of initial emergence in the international market. The international layout has taken shape, and Sany Heavy Industry is growing into a large enterprise group with international competitiveness.

Overseas R&D and manufacturing base was formed

On the same day, the governor of Georgia, Nathan Deere, and his entourage made a special trip to visit the headquarters of Sany Heavy Industry. Nathan Deere said in a meeting with the head of Sany that he believes that Sany USA will bring greater development opportunities to the local area.

Sany Heavy Industry's relationship with Georgia began in 2007. In September of that year, Sany Heavy Industry Co., Ltd. and the Georgia government officially signed an investment memorandum and decided to invest 60 million US dollars to build a R&D and manufacturing base in the state. Subsequently, despite the global financial crisis, Sany still completed the first phase of fixed asset investment of more than 40 million US dollars in Georgia as planned, employing 83 local employees in the United States.

At present, Sany USA has 126 employees, of which 75% are top R&D and marketing talents. In the past three years, a total of 15 million US dollars has been invested to successfully develop 15 new products suitable for the high-end market in North America, including crawler cranes, off-road cranes, pump trucks and other products have been successfully sold in batches, and it is expected that sales in the United States this year will reach 100 million yuan.

At the same time, the construction progress of the R&D and manufacturing base in Germany is also faster than expected. In June this year, the opening ceremony of Sany Heavy Industry Bedburg Industrial Park in Germany was successfully held. Over the past two years since the signing of the contract, Sany Heavy Industry has completed the first phase of fixed asset investment of more than 40 million euros as planned, employing more than 100 German employees, and the Sany German base has taken shape.

Prepare for your third venture

Xiang Wenbo, President of Sany Heavy Industry, said many times when talking about the development of the group, "Internationalization is a tough battle that must be fought, and Sany regards it as the third venture." ”

Sany Group's first two ventures were start-ups and IPOs.

In order to take the road of entrepreneurship for the third time, Sany has made full preparations. Xiang Wenbo said that the first is to create the M* brand, Sany has set many strict standards for itself, and is fully in line with international standards in production, technology, quality inspection, environmental protection, service, etc.; The second is to establish an international marketing network, now Sany has 30 overseas subsidiaries, and has built 15 logistics centers around the world; This is followed by the establishment of an international technology R&D network, and the establishment of R&D institutions in China and developed countries such as the United States, Germany, and Japan.

In particular, market participants pointed out that in March this year, Japan chose to ask for help from Sany at a critical momentConcrete pump truckTo help solve the problem of water injection and cooling of nuclear reactors, it shows that Sany's products have been recognized by the construction machinery power.

Sany wants to be in the limelight in the international market more than this - according to the company's plan, "in 2012, Sany Group's sales will exceed 100 billion yuan, of which the overseas market will account for 30%. ”